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Subscribe to this threadChrysler, cutting lineup, won't sell twins anymore
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Derek @ Apr 20th 2008 5:55PM
$$$$ It costs lots of money to develop a basic chassis architecture, utilizing the same basic underpinnings for two vehicles in different market segments is good use of engineering resources. I can't think of a single full-line manufacturer (ie: not including Ferrari, etc) that DOESN'T use platform sharing on at least a few models.
If done properly, it will increase sales. The Durango/Aspen twins are a pair that can work with the Durango covering the lower price ranges and people who might get the vehicle dirty and the Aspen covering the ritzy soccer moms and gangsta/urban cowboy types. Stuff like the Liberty/Nitro is just silly since they are both stealing sales from each other.