• Apr 19, 2008
Click above for high-res gallery of the Buick Invicta Concept

Buick has dusted off the Invicta name, which hasn't been used by the brand since 1959, for its newest concept that debuted today at the Beijing Motor Show. The mid-size sedan previews the look of what U.S. customers will get with the next redesign of the LaCrosse sedan, and draws much of its design inspiration from Buick's most recent concepts like the Riviera and Velite. The Invicta features traditional Buick design cues like its waterfall grille and portholes, relocated on this car to the hood rather than the front fenders, but the rest of its styling is modern and fresh in a decidedly un-Buick way. The high beltline is a common element in many auto designs today, and is used well on the Invicta to give the concept a big presence for a mid-size car. We particular the shape of the lower air intake up front and the "sweepspear" character line along the side of the car. The sweepspear looks a bit like the sheetmetal kink on the Dodge Avenger, but so much better. The interior, meanwhile, appears surprisingly production ready with a wraparound dash and self-contained location for all controls above the sweeping center console.

Power for the concept comes from a turbocharged, direct-inject four-cylinder engine producing 250 horsepower and 220 pound-feet of torque, which is hooked up to a six-speed automatic transmission. Since it's a concept, however, the Invicta's powertrain is pretty immaterial. We're interested in its styling since it's likely what we'll see on the next-gen LaCrosse, which is scheduled to switch over to the Epsilon II platform that's shared with the Chevy Malibu when it debuts as a 2010 model. According to spy shots, things are coming along quite nicely.


[Source: Buick]

PRESS RELEASE

Buick Evolves Global Design Inspiration Into Invicta Show Car

BEIJING – The sleek Buick Invicta show car revealed here in conjunction with Auto China 2008 is Buick's strongest statement yet of its deliberately international plans. The four-door midsize sedan with a coupe-like roofline presents bold direction for Buick's new generation of vehicles in the world's two biggest automotive markets – the United States and China.

Invicta has evolved from Buick concepts such as the 2004 Velite convertible and 2007 Riviera coupe, both of which received accolades for their thoroughly modern adaptation of classic Buick themes. Invicta was designed collaboratively by GM centers of expertise in Warren, Mich. and Shanghai, China. The name, which is Latin for "invincible," returns to Buick after a 45-year hiatus in the United States.

"Buick's global appeal created an opportunity for GM Design Centers to elevate our collaboration to new levels. Using our virtual reality centers in Warren and Shanghai, designers fused the best ideas from both cultures during the development of the Invicta," said Edward T. Welburn, vice president, General Motors Global Design. "The result will set a new design standard for Buick, and it couldn't have been achieved by one studio working in isolation. The Invicta represents another significant design milestone in Buick's history."

Invicta is powered by Buick's first direct injection turbocharged engine, a four-cylinder powerplant that produces 250 horsepower (186 kW) and 220 lb-ft (298 Nm) of torque. The engine is matched with a six-speed automatic transmission for maximum fuel efficiency.

Modern, sleek exterior

Invicta's designers drew inspiration from the Riviera concept. Invicta features modern and sleek proportions with exterior lines that flow uninterrupted around the vehicle. For example, Invicta's cat-eye headlamps transition into the Buick heritage-inspired sweepspear design cue, which flows seamlessly along the body sides and merges into the taillamps. Similarly, one can trace the top of the headlamp casing to the roofline and the rear of the vehicle without interruptions.

As with Riviera, Invicta features short overhangs with wheels pushed out to the corners for a well-planted stance. The overall appearance is sleek, thanks in part to a sweeping, low roofline and a front windshield that has an aggressive rake.

Up front, the Buick tri-shield is prominently displayed inside the Velite-inspired chrome vertical waterfall grille. Polished aluminum surrounding the headlamps, portholes, around the D-pillar and along the lower side of the vehicle on the lower doors accentuates the overall exterior design. Reminiscent of a number of historic Buick models, Invicta's portholes – three per side – are located on the hood rather than on the front quarter panels.

Invicta's wheelbase and high belt line give the vehicle more substantial proportions while visually reinforcing its premium appearance. Invicta's 20-inch polished aluminum wheels feature a milled Buick tri-shield in the center cap.

To signal its premium attributes while enhancing the vehicle's sleek proportions, Invicta's exterior is draped in a sumptuous AluStone color. Its warm beige tone contains wafer-thin flakes of aluminum that reflect light to emit a liquid gold appearance.

Flowing, crafted interior

The focus and attention to seamless transitions carry over inside Invicta. The doors merge to become one with the instrument panel, which morphs into the center console.

The wrap-around design of the interior and fluid design provide a spacious cabin for all passengers, especially those seated in the back of the vehicle. At nearly 100 cubic feet of interior space, Invicta delivers large-car comfort in a mid-size sedan. The sense of roominess is further accentuated by a full glass roof, which allows all passengers to enjoy the sights, day or night.

Invicta also showcases a high level of interior craftsmanship while creating an environment that is soothing, quiet, comfortable and inviting for all passengers.

The blending of premium materials – such as wood trim and polished aluminum accents, soft aniline leather, supple suede-like material and soothing Light Emitting Diode (LED) lighting technology – encase passengers in Buick luxury.

Beyond its sumptuous appearance, Buick created a show car for the senses. Authentic French seam stitching on the soft-touch instrument panel pad, door panels and steering wheel invites touch. Buttons, switches and door pulls are crafted to deliver a tactile quality experience. Soft and soothing Ice Blue ambient LED lighting on the instrument panel, around the central vehicle function controls, along the console and center storage, and in the front footwells provoke visual sophistication. Two discriminating "spotlights" also accent the center point of the front and rear seats.

Buick introduced the Invicta in North America as a production vehicle in 1959. The Invicta show car is the first time the nameplate has appeared on a Buick in China.

BUICK INVICTA SPECIFICATIONS

Vehicle type: four-door, five-passenger luxury show car sedan

Wheelbase (in / mm): 114.5 / 2908

Length (in / mm): 194.2 / 4932

Width (in / mm): 73.8 / 1874

Height (in / mm): 57.7 / 1466

Track (in / mm): 64.4 / 1635 front; 64.5 / 1637 rear

Engine: 2.0L DOHC, direct injection turbo

Horsepower (kW): 250 / 186

Torque (Nm): 220 / 298

Transmission: six-speed automatic

Suspension: MacPherson strut, front; independent, rear

Brakes: four-wheel anti-lock disc

Wheels: polished aluminum, 20 in. x 8.5 in. with milled Buick emblem

Tires: P245/40R20


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  • 38 Comments
      • 6 Years Ago
      I think this will be great for Buick and replacing the rather sedate LaCrosse.
      • 6 Years Ago
      I think that there are definitly some solid design cues in this concept. I first think that its well styled for a large car. Often large cars lead to flat boring areas but this concept has a lot of curves going on. You know its big, but it doesnt feel that way. In particular I love above the headdlights. Thats a great hood detail, especially the way it meets with the grill. The hood ports while a bit overplayed in the market but are a long time buick thing and I think there placement is well done. I sure hope the window roof stays but that is probably the most likely aspect to go given roll over standards. The interior looks fresh and clean. It seems plausible given GMs recent push for better interiors but Im sure well see little tweaks.

      Overall I love the styling. If only Buick would design a GSX again. Modern buick styling with a 6 speed and V-8 would sure be sweet.
      • 6 Years Ago
      It has the presence of either a bulldog or a freight train. I love it, and the taillights are gorgeous.
      • 6 Years Ago
      I like it...
      • 6 Years Ago
      Some elements in this concept are a little hard to believe. Note the impossibly small delineation between the fixed and moving glass in the rear passenger doors. The trunk opening appears too small to be practical. But all in all, gorgeous. Buick can succeed if it makes vehicles that people aspire to, not just retire to.
      • 6 Years Ago
      GOD DANG, way to go GM China!!

      This thing is gonna get some freakin applause when it hits the show stand, and it deserves it too.
      • 6 Years Ago
      Beautiful. That car will sell. The production Enclave made it to market essentially unchanged from the concept, and hopefully this will too. If it were up to me I'd ditch LaCrosse and call it Invicta here too.
      • 6 Years Ago
      Does this not look like a Lincoln MKS to anyone else?
      • 6 Years Ago
      Keep dreaming...you know the production version will be extremely toned-down from the concept. Anybody else remember how great the concept Aura looked?
        • 6 Years Ago
        because keeping the concept will cost a Veyron money
      HotRodzNKustoms
      • 6 Years Ago
      Ad some door handles and that thing looks ready for production.

      Am I the only one that recognizes that interior from a release GM did like a year ago of future interior bits? The steering wheel, gauge cluster, and Stereo/AC unit all look rather familiar.
        • 6 Years Ago
        @HotRodzNKustoms
        I think you're right about the interior pieces. I recognize the steering wheel.

        The car looks awesome, inside and out.

        With that said, I just can't help but get ticked off at GM for letting Buick get to where it is today in the eyes of consumers. Buick used to be the car that lawyers and professionals aspired to own 40 years ago - now lawyers and professionals basically don't even have Buick on their shopping lists. In an odd, and sort of sad way, Buick is almost in the same position Hyundai is in trying to convince people that their cars are worth the price their paying. This car won't be cheap - I'll bet it will be brought to market with a high sticker price - it'll be a tough sell because of the brand's tarnished image unfortunately. Other than car enthusiasts and people who periodically pick up tidbits about the car industry here and there - most middle aged professionals or people with money still won't put Buick (back) on their lists unless they come out with some very clever marketing (I think GM would be smart to play on some of the heritage from the brand).

        Bottom line - excellent car (probably) - tough sell because of brand image. I hope they pull it off. I for one would love to drive a super awesome Buick - because I know that it represents a brand that brought us the 53 Skylark Convertible, the 71 Riviera and the 87 Turbo Regals. Lexus, although nice, hasn't produced anything that has stirred my emotion like those cars do.
      • 6 Years Ago
      Looks good other than the chop top and slit windows. Give it a larger greenhouse and it will have mass appeal and true functionality. Better yet, lop about 6 inches of length from the midsection and make it a 2 door coupe. Also offer versions with interior cloth or alcantera instead of leather for these hot Texas summers.

      • 6 Years Ago
      I really like it!!!
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