• Apr 18, 2008
Click on the image to view high-res shots of the Mercedes F700 concept

Massive amounts of money are being spent in the alternative energy sector of the automotive industry. Last year, Daimler spent $6 billion in research and development and another $2.7 billion on environmental protection. Expect those already rather large sums to increase in the coming years. Daimler CEO Dieter Zetsche says that the company will "increase these budgets even more and by 2010 we'll invest $21 billion in research and development." Daimler has invested heavily in hydrogen technology and holds twenty-five patents protecting new battery technology for automobile use. Further development will continue to cost a large chunk of change.

Of particular interest is the fact that Daimler intends "to offer at least one model in each of the Mercedes-Benz core model series that is a leader in fuel consumption," according to Zetsche. Despite looming legislation that will require more fuel efficient vehicles, Mercedes-Benz plans on continuing to offer vehicles that will meet the size, performance and luxury demands prospective buyers have come to expect from the premium German marque. Otherwise, it won't be $21 billion well spent.


[Source: The Car Connection]


I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 8 Comments
      • 6 Years Ago
      "Last year, Daimler spent $6 billion in research and development and another $2.7 billion on environmental protection."

      Well, maybe that's what happened to the billions they took out of Chrysler's cash fund.
        • 6 Years Ago

        You are a very funny person.
      • 6 Years Ago
      ugh, the next maybach ?!
      • 6 Years Ago
      Maybe they will build a Hybrid Adapter for those of us who don't want to buy a new car:
      http://peswiki.com/index.php/PowerPedia:Hybrid_Adapter
      • 6 Years Ago
      It used to be that MB was THE leader in technology, safety and performance innovation for automobiles. But under Fuhrer Shrempp, they got stupid, lost their way and focused on getting bigger, not better, greedier, not more efficient. Looks like they have seen the light and are returning to being the innovator, not the imimitator. We'll all benefit from this.
      • 6 Years Ago
      Daimler intends "to offer at least one model in each of the Mercedes-Benz core model series that is a leader in fuel consumption"

      Yeah, in Europe maybe. That's ok for me though; I always buy the V8 models.