Daimler gets serious about R&D, will increase spending to $21 billion by 2010
Click on the image to view high-res shots of the Mercedes F700 concept
Massive amounts of money are being spent in the alternative energy sector of the automotive industry. Last year, Daimler spent $6 billion in research and development and another $2.7 billion on environmental protection. Expect those already rather large sums to increase in the coming years. Daimler CEO Dieter Zetsche says that the company will "increase these budgets even more and by 2010 we'll invest $21 billion in research and development." Daimler has invested heavily in hydrogen technology and holds twenty-five patents protecting new battery technology for automobile use. Further development will continue to cost a large chunk of change.
Of particular interest is the fact that Daimler intends "to offer at least one model in each of the Mercedes-Benz core model series that is a leader in fuel consumption," according to Zetsche. Despite looming legislation that will require more fuel efficient vehicles, Mercedes-Benz plans on continuing to offer vehicles that will meet the size, performance and luxury demands prospective buyers have come to expect from the premium German marque. Otherwise, it won't be $21 billion well spent.
[Source: The Car Connection]
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Reader Comments (Page 1 of 1)
DJ 9:46AM (4/18/2008)
It used to be that MB was THE leader in technology, safety and performance innovation for automobiles. But under Fuhrer Shrempp, they got stupid, lost their way and focused on getting bigger, not better, greedier, not more efficient. Looks like they have seen the light and are returning to being the innovator, not the imimitator. We'll all benefit from this.
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freckles 9:46AM (4/18/2008)
ugh, the next maybach ?!
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Robert 10:13AM (4/18/2008)
No thats the F700 a purely hydrogen powered s class alternative i think
DJ 11:41AM (4/18/2008)
The F700 concept is S-Class design concept that uses a 1.8L (yes, one point eight liter)DIESOTTO engine that combine diesel/gasoline and direct injection technology.
http://www.autobloggreen.com/2007/09/11/frankfurt-2007-mercedes-benz-f700-research-vehicle-with-diesott/
Chris 9:46AM (4/18/2008)
"Daimler intends "to offer at least one model in each of the Mercedes-Benz core model series that is a leader in fuel consumption,""
I know what he meant but its much more fun to point that if consuming massive amounts of fuel per mile traveled then Mercedes has that down pat.
:)
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Emeka Diribe 3:17PM (5/23/2008)
My 2001 C320 makes 30mpg on my way to work and 26mpg on my way back. That is serious efficiency that rivals new small cars.
Frank 11:44AM (4/18/2008)
"Last year, Daimler spent $6 billion in research and development and another $2.7 billion on environmental protection."
Well, maybe that's what happened to the billions they took out of Chrysler's cash fund.
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1011 12:30PM (4/18/2008)
You are a very funny person.
500 1:41PM (4/18/2008)
Daimler intends "to offer at least one model in each of the Mercedes-Benz core model series that is a leader in fuel consumption"
Yeah, in Europe maybe. That's ok for me though; I always buy the V8 models.
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iHero 10:04PM (4/19/2008)
Maybe they will build a Hybrid Adapter for those of us who don't want to buy a new car:
http://peswiki.com/index.php/PowerPedia:Hybrid_Adapter
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