• Apr 17, 2008
Click above for a high-res gallery of the 2008 Volkswagen Phaeton.

To put it charitably, the Phaeton never met the U.S. sales expectations set by Volkswagen, but that hasn't stopped VW execs from considering another push to market the luxobarge in North America. Sales of the facelifted Phaeton are up in Germany by 45.4-percent for the first quarter of 2008 and that's making V-Dub's brass seriously consider bringing the Phaeton back to U.S. shores. According to Autobild, many of the higher-ups at VW want to start shipping the Phaeton across the Atlantic towards the end of the year, but VW's largest shareholder, headed by Porsche CEO Wendelin Wiedeking, isn't convinced that the Phaeton could fly again. We can't blame him, considering the chilly reception a $60k+ VW garnered here in the States, partnered with Volkswagen's new push to reestablish itself as the affordable people's car.


[Source: Autobild]


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  • 42 Comments
      • 6 Years Ago
      Some people just dont learn!
      • 6 Years Ago
      I dont think the idea of a 60k VW sedan is crazy. Especially considering now we have a 40k Hyundai sedan.

      But if VW wants me to spend 60k on a large sedan then I want it to look different then just a bloated Passat.
        • 6 Years Ago
        Which is why VW needs to bring Skoda to the US.

        In Europe, Skoda is the people's car, VW is a cut above the average brand, and Audi is the full luxury brand.
      • 6 Years Ago
      They should definitely bring it back. This world needs more levity.
      • 6 Years Ago
      Why not redesign it to resemble a Bentley or Bugatti. A baby Bentley/Bugatti With Bentley/Bugatti skin and Phaeton guts will sell like hot cakes.

      Afterall, it's all about the badge when it comes to luxury cars.

        • 6 Years Ago
        That car is basicaly the base for the complete Bentley Continental Line-Up (GT, GTC and Flying Spur). The Phaeton is built at the same factory in which the Bentleys are built. It's basically some coachwork for a cheap ultra-understatement Bentley.

        The A8 is based on the same platform but weighs several hundreds of pounds less because it is made from aluminum (the Phaeton and the Bentleys aren't).
      • 6 Years Ago
      I look at the phaeton the same way i look at the jaguar xj. It's gorgeous, no doubt, but with BMW, Merc, Audi and the rest around the same price, i probably wouldn't go for it.
      The Phaeton seems like a nice car, but a 60-80k VW is the answer to a question no one asked.
      • 6 Years Ago
      It's a shame that people were too badge-conscious to go for the Phaeton, underneath it's a fantastically engineered car.
        • 6 Years Ago
        What bizarro land do you live in where people buy $80,000 full size luxury boats for their cornering and fuel efficiency?

        36 mpg at 80 doesn't pass the smell test though. Few compact cars will do so well.
        • 6 Years Ago
        I hate to repeat the obvious, but it's not always badge consciousness in a snotty way, it may be badge consciousness in a way people like me have become familiar with poor reliability of VW's. If I knew the phaeton had the reliability of a Honda or Toyota, I would have considered buying one when they were trying to get them off dealer lots in the last run (they look slick, have good gadgetry, have good power, probably are safe and have a very comfy ride); but, I had the blessing of owning a 96 Jetta that starting falling apart on me around 60K miles. Maybe if VW worked on reliability first, they could start doing things like coming out with expensive cars.
        • 6 Years Ago
        Fantastically engineered car? Um, no. This pig weighs at least 600 pounds more than an S-class or 7-series. It is grotesquely overweight, and that has huge impacts on acceleration, cornering, braking, and fuel efficiency.

        It is typical VW. Overly complex. Poor reliability.
        • 6 Years Ago
        36mpg imperial I'd assume.
        c. 28mpg US. Passes the smell test for me. My girlfriend's C320 is rated at 26mpg hwy. With cruise on and A/C at 80mph on 5 freeway, c. 30mpg US. With the A/C off, I've seen it average 34 mpg at 70mph over a distance of 90 miles.
        • 6 Years Ago
        Can someone tell me why they'll release this but not the Scirocco? How is this any different? We've got a million big land yachts like this, yet VW thinks bring one hatchback (the Scirocco) is too many and will compete with the GTI!? What kind of failed logic is that!?
        • 6 Years Ago
        Yeah, because getting 3mpg less than an equivalently engined A8 is utterly calamitous.I've also averaged 36mpg over 750 miles at an average speed of 78mph in a Phaeton and after a few stops from 130 on the autobahn I can assure you its braking is absolutely fine.

        The reason it weighs more than its competitors is that the chassis is much stiffer than any of them which leads to a smoother ride and greater safety. Compared to the A8 I drove, the Phaeton has a smoother ride and a quieter, nicer interior.

        After 3 years and 32,000 miles the only thing that's gone wrong was a flat battery.
      • 6 Years Ago
      I think it might work if VW only sold the diesel version in the US. Then it'd get good fuel economy and be something different. Yea, it will not sell in large numbers but I bet it would sell better than it did before.
      • 6 Years Ago
      I think if VW strictly offers diesel engines (V6 base, V8 topline) in the Phaeton for the US market...then quite possibly, the 2nd time around would be a charm for this high end Veedub.
      • 6 Years Ago
      I look at the phaeton the same way i look at the jaguar xj. It's gorgeous, no doubt, but with BMW, Merc, Audi and the rest around the same price, i probably wouldn't go for it.
      The Phaeton seems like a nice car, but a 60-80k VW is the answer to a question no one asked.
      • 6 Years Ago
      I am another person who REALLY likes the Phaeton. If I won the lotto I'd probably own one. However people in the US are brand whores for the most part. No one is gonna spend $50K-$80K on a car without a BMW, Mercedes, or Lexus badge on it.
        • 6 Years Ago
        its a flipping oversized Passat!

        I don't care whose badge is on the car.

        1. Its 50k
        2. Its boring
        3. It gets horrid mileage
        4. Did I mention its 50k?


        50k for any car is ridiculous, they are just cars. Hell if I didn't want to keep half my friends I would smack each of them who wonders out loud to me why I drive what I do instead of some "befitting" my income.

        Duh... because cars are the worst thing you can do with your money...
        • 6 Years Ago
        Decent mid-mileage used ones can be had for the mid 20's now
      • 6 Years Ago
      You are 100% dead-on right, especially the secong part.
        • 6 Years Ago
        Uhhh, that was supposed to be a reply to psarhjinian
      • 6 Years Ago
      If I see a Phaeton (and they are rare in Germany too), I always wonder what kind of Passat this is - it looks so big. Than I realize that this is a Phaeton....
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