GM is working hard to ensure that its newest automotive division, Saturn, is considered cool, hip and edgy. In this day and age, that means the interwebs, specifically a blog and social networking site. According to a post by Saturn General Manager Jill Lajdziak on GM's FastLane blog
will feature news about Saturn along with photos and videos you haven't seen anywhere else. Like other social networking sites, you can join in on the fun by starting or joining groups where people with like-interests gather together and talk. The first 400 members get a free t-shirt, but if you want one you'd better hurry 'cause there are already 300-plus members.
What uber-hip marketing strategy would be complete without internet speak? Saturn's got that covered too. I M Saturn and U R 2!
[Source: I M Saturn