http://www.autoblog.com/2008/04/16/gm-aligns-brands-into-four-marketing-channels-hires-away-nissan/ Autoblog Comments for http://www.autoblog.com/media/feedlogo.gif http://www.autoblog.com en-us Copyright 2008 Weblogs, Inc. The contents of this feed are available for non-commercial use only. Blogsmith http://www.blogsmith.com/http://www.autoblog.com/2008/04/16/gm-aligns-brands-into-four-marketing-channels-hires-away-nissan/http://www.autoblog.com/2008/04/16/gm-aligns-brands-into-four-marketing-channels-hires-away-nissan/Apr 16th 2008 5:08PMhttp://www.autoblog.com/2008/04/16/gm-aligns-brands-into-four-marketing-channels-hires-away-nissan/http://www.autoblog.com/2008/04/16/gm-aligns-brands-into-four-marketing-channels-hires-away-nissan/
"General Motors announced today that its U.S. marketing and field operations will be more strongly aligned into four retail channels: Chevrolet; Premium (Cadillac, Hummer, Saab); Buick-Pontiac-GMC; and Saturn."


]]>Apr 16th 2008 5:09PMhttp://www.autoblog.com/2008/04/16/gm-aligns-brands-into-four-marketing-channels-hires-away-nissan/http://www.autoblog.com/2008/04/16/gm-aligns-brands-into-four-marketing-channels-hires-away-nissan/
The Cadillac-HUMMER-Saab stores have a nice corporate building design as do Saturn stores. One went up nearly 10 years ago in Sioux Falls SD when I lived there. One is under construction now in Scottsdale, AZ.

Henry Brown Buick-GMC-Pontiac here in the Phoenix area is one of the first dealerships in the country to use the corporate building design in the country. ]]>Apr 16th 2008 5:28PMhttp://www.autoblog.com/2008/04/16/gm-aligns-brands-into-four-marketing-channels-hires-away-nissan/http://www.autoblog.com/2008/04/16/gm-aligns-brands-into-four-marketing-channels-hires-away-nissan/Apr 16th 2008 5:50PMhttp://www.autoblog.com/2008/04/16/gm-aligns-brands-into-four-marketing-channels-hires-away-nissan/http://www.autoblog.com/2008/04/16/gm-aligns-brands-into-four-marketing-channels-hires-away-nissan/Apr 16th 2008 9:36PMhttp://www.autoblog.com/2008/04/16/gm-aligns-brands-into-four-marketing-channels-hires-away-nissan/http://www.autoblog.com/2008/04/16/gm-aligns-brands-into-four-marketing-channels-hires-away-nissan/
I guess the fact that they can't even master the English language to the point of putting out a basic press release (see above) is telling enough.]]>Apr 16th 2008 5:57PMhttp://www.autoblog.com/2008/04/16/gm-aligns-brands-into-four-marketing-channels-hires-away-nissan/http://www.autoblog.com/2008/04/16/gm-aligns-brands-into-four-marketing-channels-hires-away-nissan/Apr 16th 2008 8:04PMhttp://www.autoblog.com/2008/04/16/gm-aligns-brands-into-four-marketing-channels-hires-away-nissan/http://www.autoblog.com/2008/04/16/gm-aligns-brands-into-four-marketing-channels-hires-away-nissan/Group 1 Chevrolet, Cadillac, Hummer, (including Daewoo)
Group 2 Pontiac, Buick, GMC
Group 3 Opel, (Vauxhall), (Saturn), Saab, Holden

The groups would share platforms but then refine the individual brands drive trains, HP etc. The goal would be to take these 3 groups, divide and conquer.]]>Apr 16th 2008 6:01PMhttp://www.autoblog.com/2008/04/16/gm-aligns-brands-into-four-marketing-channels-hires-away-nissan/http://www.autoblog.com/2008/04/16/gm-aligns-brands-into-four-marketing-channels-hires-away-nissan/Apr 16th 2008 6:20PMhttp://www.autoblog.com/2008/04/16/gm-aligns-brands-into-four-marketing-channels-hires-away-nissan/http://www.autoblog.com/2008/04/16/gm-aligns-brands-into-four-marketing-channels-hires-away-nissan/
Maybe he can spread the rotten morale that I hear existed in sales and marketing at Nissan to GM. I've never seen the man smile.]]>Apr 16th 2008 7:41PMhttp://www.autoblog.com/2008/04/16/gm-aligns-brands-into-four-marketing-channels-hires-away-nissan/http://www.autoblog.com/2008/04/16/gm-aligns-brands-into-four-marketing-channels-hires-away-nissan/
GM still has too many brands and too many models per brand. This is unnecessarily costly both in manufacturing and marketing.

Does the world really need a Saturn Aura, Chevy Malibu, and Pontiac G6? Do truck buyers really need both Chevy and GMC variations of the same vehicles?

GM needs to be ruthless in simplifying its car lines IMO. And Saab doesn't need to be killed because it's been dead for years, so GM should finally bury the corpse.]]>Apr 16th 2008 8:43PMhttp://www.autoblog.com/2008/04/16/gm-aligns-brands-into-four-marketing-channels-hires-away-nissan/http://www.autoblog.com/2008/04/16/gm-aligns-brands-into-four-marketing-channels-hires-away-nissan/Apr 17th 2008 8:44AMhttp://www.autoblog.com/2008/04/16/gm-aligns-brands-into-four-marketing-channels-hires-away-nissan/http://www.autoblog.com/2008/04/16/gm-aligns-brands-into-four-marketing-channels-hires-away-nissan/
TICK-TOCK!]]>Apr 17th 2008 11:54AMhttp://www.autoblog.com/2008/04/16/gm-aligns-brands-into-four-marketing-channels-hires-away-nissan/http://www.autoblog.com/2008/04/16/gm-aligns-brands-into-four-marketing-channels-hires-away-nissan/Apr 17th 2008 4:24PM