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When Nissan introduced the Titan pickup truck earlier this decade, they became the first Japanese Automaker to directly challenge the U.S. manufacturers in the full-size truck segment. Unfortunately for Nissan, the gamble didn't pay off, but the company knows when to stop throwing good money after bad. With sales of only 65,000 a year and no sales outside of North America, it didn't make sense for Nissan to spend money developing a new generation vehicle. The capper on the deal were new fuel economy regulations. Nissan has been trying unsuccessfully for months to line up a supplier of diesel engines for the Titan. The announcement yesterday of the deal between Nissan and Chrysler to swap cars and trucks means the next-generation Nissan pickup will be built off the Ram platform.

It's not known yet if the Nissans will get the hybrid or light duty diesel engines that will debut in the Ram in 2010. Chrysler spokesman Nick Cappa told ABG that GM, Daimler and BMW would have to agree before Nissan could be included in the hybrid program. Since Daimler and BMW don't compete in the segment, and GM and Chrysler could certainly use the extra volume to bring costs down, it seems likely that the Nissan truck will eventually be found with a hybrid system. For the new light duty Cummins diesel, Dodge will probably get a period of exclusivity, but it seems likely that Nissan wouldn't even bother with a truck if they couldn't get a diesel, since everyone else in the segment will have one by 2010.

[Source: Automotive News - Sub. req'd]


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    • 1 Second Ago
  • 4 Comments
      • 1 Month Ago
      Kevin....LOL....you're actually going to chaulk up this win to the greenies? Hello, large truck/SUV sales slowdown has NOTHING to do with tree-hugger types, it has everything to do with the price of gas and people realizing they don't NEED such a large vehicle.

      I own a Nissan Armada which is the SUV version of the Titan and I LOVE IT!!! The 5.6L V8 is the best V8 I've EVER experienced in any truck or SUV and I've driven just about all of them...except for the new Tundra/Sequioa. About the only thing that *might* make it better is a diesel engine, but with diesel at $4/gal now I'd rather stick with gas. For a family of 6 that goes camping with a toy hauler trailer full of motorcycles on the weekends the Armada is a nearly perfect vehicle.

      Hopefully Nissan doesn't change the Titan/Armada too much using less superior chrysler parts. The cummins motor is the only part I'd happily take from Chrysler which isn't even made by them.
      • 1 Month Ago
      Kevin,

      your just daft. Pickup trucks aren't going anywhere. If you had read the damn article, I know a little difficult for those are ruled by emotion and not thought, you would see they are merely phasing out their own and re-badging someone else's truck.

      So in the end, its a wash.
      • 1 Month Ago
      Yes!!!!!!!!!!!!!!! We green people have won on one of these gas guzzlers one down and many more too go .
      • 1 Month Ago
      The Ram is a fine truck, probably a good move for Nissan.

      Hey Ford, where's the hyraulic hybrid you mentioned 5 years ago?