- Apr 11, 2008
Nike Hyperdunk goes hyper-viral with Kobe Bryant/Aston Martin "stunt"
Video posted after the jump
No, Kobe Bryant did not throw caution (and the Los Angeles Lakers' playoff hopes) to the wind by leaping over a moving Aston Martin. If you don't know what we're referring to, don't feel bad. We were in the dark until emails began flooding in this morning.
Nike has unveiled its new Hyperdunk basketball shoe, which is endorsed by Kobe and will go on sale this July. To help ramp up awareness, the company filmed a new viral video in which Kobe shows off the new kicks and, in a demonstration of their lightness, wows teammate and observer Ronny Turiaf by jumping over an Aston Martin convertible that's driven directly at him.
Kudos to Nike: if our email inbox is any indication, you've created the buzz you're looking for. And if any of you were still wondering if the video were real, Kobe told a local news reporter, "Hollywood, baby!" when asked how he did it. We tend to agree with the speculation offered up by the Bleacher Report: Kobe really jumped (his leaping ability is not in question) as the car simply drove by beside him. Watch it for yourselves below the fold and tell us what you think.