- Apr 11, 2008
Ford shoots for 100,000 Flex sales a year
The SUV exodus means Ford's Flex has the potential to be a hit and it's gearing up for an onslaught of orders when sales begin this summer. Ford's group veep of marketing and communications, Jim Farley, told Automotive News that consumers leaving the full-size SUV fold and others who haven't considered putting a Blue Oval badge in their garage might be ready to give something like the Flex a chance. CUV sales have been strong over the last year, and Ford and Farley believe that the Flex could rack up 100,000 sales annually if the trend continues.
[Source: Automotive News – Sub. Req.]