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Subscribe to this threadCar company sponsorships "clicking" with golfers
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500 @ Apr 11th 2008 11:28AM
Exactly icu, a correlation between golfing and buying Buicks does not imply a cause and effect relationship. A more relevant question would be: what has happened to Buick sales since they hired Tiger Woods as a spokesman? I would bet they've fallen dramatically.
Does the average Buick buyer care one bit about what Tiger Woods says? I think GM just enjoys showing him off at their events.