Car company sponsorships "clicking" with golfers
Golf lovers are five times more likely to visit a Buick website than the average consumer and two to three times more likely to visit a Mercedes or Cadillac site. We're no marketing experts, but if those numbers hold up, that's an impressive return for the automakers marketing dollar. It'll be interesting to see if the up-tick in online interest will spur sales for Buick, Mercedes, and Cadillac in the month of April. The chart above shows web traffic in the months before The Masters, which begins April 10. Thanks for the tip, Eric!
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