Smart USA sales off to good start; will they last?
After just over two months of sales in the U.S., the Smart ForTwo is moving out of dealerships at a good clip. So far sixty-seven of the planned one hundred Smart USA dealers are in operation and the company sold 1,734 cars in February. Since the first cars were delivered in mid-January, a total of 3,437 ForTwos have be turned over to US owners. While that is a pretty good pace, the real test will be what happens over the coming months. As decidedly mixed reviews come in from media sources, owner word of mouth may prove to be the deciding factor in the success of the car in this country. For such a small car mileage numbers in the mid-30s may prove to be insufficient for American buyers. On the other hand the compact footprint may prove to be a boon to urban drivers. Only time will tell.
Daimler AG Reports 22,542 Unit Sales for U.S. Passenger Vehicles for March 2008
• Mercedes-Benz USA Records Highest First Quarter Sales
• smart fortwo Sales Continue to Increase
New York, NY – Daimler AG (NYSE: DAI) today reported total group sales (Mercedes-Benz and smart combined) of 22,542 passenger vehicles in the U.S. for March 2008. All sales figures in this release are on an
unadjusted basis unless otherwise noted.
While experiencing a marginal 3.7 percent decrease in its sales for the month of March (20,808 vs. 21,612), Mercedes-Benz USA (MBUSA) maintained a three percent increase for the first quarter of 2008 (57,647 vs 55,985) bringing year-to-date sales to the highest level in the company's history. Highlights for the first quarter 2008 include significant increases in the Mercedes-Benz C-Class model line (up 39.6 percent) and the Mercedes-Benz M-Class model line (up 28.5 percent).
smart USA continues to deliver vehicles to excited reservation holders across the United States. Currently 67 smart centers are operational and representing smart in the U.S. American consumer response remains strong as the company still has well over 30,000 net reservations and dealership traffic remains strong.
Detailed vehicle sales information for MBUSA will be announced later today in a separate press release issued by Mercedes-Benz USA.
Daimler AG U.S. Passenger Vehicles Sales Summary Through March 2008
Month Sales % Sales CYTD %
Curr Yr Pr Yr Change Curr Yr Pr Yr Change
Mercedes-Benz USA 20,808 21,612 -3.7 57,647 55,985 3.0
smart USA 1,734 n/a* n/a* 3,476 n/a* n/a*
* smart sales in the U.S. started in mid January 2008
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