This is a post about one of the car market's most known voices: The Kelly Blue Book. According to KBB's latest marketing research study, more consumers are changing car shopping habits because of gas prices. And it's not a small number who are looking for help: KBB's report states 60 it's percent. Furthermore, 43 percent stated that they could consider seriously buying a more fuel-efficient vehicle if gas prices goes up another 25 cents over current levels.
This is not the first report that focus on gas prices related to the purchase of more efficient vehicles. What is interesting is that the report clearly says that it's not an interest in the environment what drives motorist to look for fuel efficiency, but a view of their wallets.

[Source: Kelley Blue Book]

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