Filed under: Marketing/Advertising, Videos, Volkswagen, Celebrities
VIDEO: Heidi Klum and her LoveBug
So I had this dream last night where I'm hosting a television talk show and interviewing Heidi Klum. Only when I look down, I discover that I'm actually a Volkswagen. When I woke up in the morning, I realized it wasn't a dream, it was a television commercial I saw on YouTube. That's right, the Sports Illustrated Swimsuit Edition cover girl, Victoria's Secret spokesmodel and object of innumerable teenage fantasies has signed on to promote Volkswagen.
Actually, we're getting a little ahead of ourselves, as often happens when Heidi Klum is in the picture. (And being a supermodel, she's in a lot of pictures.) The commercial, which comes to us courtesy of our astute tipster Ben, isn't the first promotion this German supermodel has done for the German automaker. Together with her pop singer husband Seal, Klum has also done some promotional work for the new Tiguan cute-ute. But that little detail won't stop you from enjoying the flirtatious video after the jump, now will it?
[Source: YouTube]
We didn't think so.
Reader Comments (Page 1 of 1)
Mr.Oak 11:13AM (4/08/2008)
Hey look it's Mama Seal.
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Allan 11:14AM (4/08/2008)
Saw that last night on Comedy Central. Was kinda funny. Simple and effective.
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phoenexius 11:15AM (4/08/2008)
history:
Germany's Next Top Model (hosted by guess who : Heidi Klum)
Hey look Seal has a credit in the opening theme too.
http://www.prosieben.de/lifestyle_magazine/germanys_next_topmodel/
so whether she signed on to promote VW or it's all to promote the TV show - whatever
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ray 11:32AM (4/08/2008)
the one in red-black gradient is actually kinda hot
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Conor 12:05PM (4/08/2008)
This is a good creative ad campaign. I like these. The Bob Knight one had me on the floor.
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chemistrusaz 12:32PM (4/08/2008)
There was another commerical with Bob Knight in it too. It was on TBS after Family guy pretty funny.
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BluePariah 12:35PM (4/08/2008)
Say what you want about VW's vehicles, but their advertising is consistently some of the best in the business. When they were with Arnold, they put out some seriously good ads that captured the feeling of being a VW owner and driving it ‘round the twisties, as opposed to the car’s features. Funny, memorable, emotional, epic – from the late 90’s until 2005, they were unstoppable… But Arnold started to get stale (and one might argue, so did VW). Now that they are under Crispen Porter (who also does Mini ) they’ve spiced things up again, which is good. Sales are improving, and their doing the only thing you can do to combat a negative image: trot out Heidi Klum. Somehow, she makes that busted heat shield in your Passat into one hell of a good memory.
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BMWdownshift 2:23PM (4/08/2008)
"Who are you Seal ?"
~Superbad
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Chris 3:18PM (4/08/2008)
The thing I find odd about the add is they use a vehicle that's 40 years old. From what I can remember about my friend's Bug in high school was that is lacked ABS and Traction Control. Kind of odd they went with a model you can't buy (unless you import one from Mexico. Provided you can still import newly built classic looking bugs from Mexico..?)
Anyway, Heidi looks nice. No argument there.
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Chaz 8:37PM (4/08/2008)
I agree that it's a bit odd a Kafer Beetle is talking about TC and ABS, but I like the ad. Totally get the choice to use it though, Type 1 embodies the simple fun attitude that VeeDub tries so hard to present in the US, and it can be identified as nothing but a VW. More quality transformational work for them, it's apropos, and may be my fave CP+B VW work so far.
Armine Abrahamyan 8:55AM (4/14/2008)
Volkswagen is a German car company, she seems to be connected to her roots!
-armine
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iomatic 11:30AM (4/21/2008)
Sigh. Why can't I be Seal?
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