• Apr 8, 2008
We've already recently covered Toyota's efforts to ease the pain of some Tacoma owners. Here's a refresher: some Tacomas from 1995 through 2000 received insufficient rustproofing and are now experiencing frame failures. In an effort to mitigate customer pain and suffering, Toyota is extending the warranty on rust-through for vehicles with frames that have not yet perforated, and will repair or repurchase Tacomas with extensive enough corrosion. It is not a recall, not even a silent one, repeat that strenuously to your reflection.

That's all old news, but we keep receiving reports of the buy-back program offering phenomenal amounts for old trucks. Many message boards are alight with tales of payouts equaling 140 - 150% of the offending Taco's value, and Toyota itself pledges to consider any buy-back candidate an "excellent condition" specimen, regardless of how horribly it's been abused. The reasoning behind these happenings is likely manifold. Upon discovery of extensive corrosion, it could be a liability to allow the driver to continue using the vehicle. Also, making people extremely happy with make-goods likely improves the odds that they'll take the short walk from service to sales and drive away with a new Toyota. The program may be costly, but if enough people jump up and exclaim "Oh, What a Feeling!" it will be a priceless goodwill coup. Thanks to all who tipped.

[Source: CarSpace]


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  • 28 Comments
      • 6 Years Ago
      Gee, how come I don't see this issue in 72 point font on the front page of the local Detroit paper? You'd think the local paper doesn't even support the local auto industry or something....
        • 6 Years Ago
        They pretty much don't. Detroit's news sources seem to report nothing but bad things about the Big 3. Heck, Ford could find the cure for cancer and they would still nitpick a small problem.

        I watch the news every night and I have not seen one mention of this. And either the Freep or the News had a small article on the third page of the newspaper the other day.
      Drake
      • 6 Years Ago
      "Seems like the public is fully aware of this, hence,"

      Oops. should read
      Seems like the public is NOT fully aware of this, hence,
      • 6 Years Ago
      Here in Europe rust might be an issue with those old Hi-Luxes, but these things are usually sold to Western Africa immediately after the TÜV check notices corrosion on the frame. Thus it is nearly impossible to find Hi-Luxes older than eight year still in service.
      • 6 Years Ago
      I have a 98 Tacoma that has dealt with 10 years of heavy midwestern salting. Upon my brief inspection there is no significant rusting of the frame, just a little surface rust that I would consider normal. (No rust on the body)Considering this "warranty extension", I'm a little dissapointed because I've been considering moving on since I don't need a truck any more... I'd love to get 150% of the value of the truck.
      • 6 Years Ago
      Up to 150% the value of a truck that can be over ten years old?
      Even abused trucks?
      That's a pretty sweet deal for a lot of Tacoma drivers out there.
      I can only wonder how many of the buy back Tacoma's will be reconditioned, how many will be scrapped, and how many will be crushed.
        • 6 Years Ago
        Because Toyota AND the dealer would be entirely too stupid to check something as insignificant as the title history on the VIN.

        Let us know how that works out for you Shipey.
        • 6 Years Ago
        @ Shipey

        Haha, awesome. That's what my wife said after I told her about the 100 + percent return value.
      • 6 Years Ago
      You gotta give one thing to Toyota, they continue to be very shrewd business people.

      A recall to repair or replace the frame on all of the trucks that would be affected would be just as expensive (or more) as buying back a lesser number. By keeping this an "extended warranty" they can fix only those that are actually broken and not deal with the ones in non-salt states or those that just didn't have the problem. NHTSA would probably force them to rust proof the lot of vehicles that could potentially have the problem which would be a huge cost.

      Spreading goodwill by overpaying for said trucks will keep owners quiet or have them singing Toyota's praises, all the while, they are really just giving a huge incentive to buy a new Toyota, perhaps the Tundra which has been less than the out-of-the-park homerun they were expecting.

      Meanwhile their market share increases from selling vehicles to these owners and instead of losing money, they are probably just breaking even on the new ones they sell.
      • 6 Years Ago
      This says a lot about a motor company to do something like this. I applaude toyota for standing behind their vehicles. They will continue to keep customers for life. Get in a toyota, drive it, you will buy it.....
        • 6 Years Ago
        Our family nightmare began three years ago this early april. My
        wife, I do lover her but sometimes question her judgement, decided
        for the first time to pick out her own car. Her pick, an 05 Lexus,
        was the beginning of heated arguments, long nights on the sofa and
        cold dinners.
        Why you ask?
        Glad you asked. After a total transmission failure at 11K and three
        and a half weeks without a car, (dealer offered a loaner but she
        choose to drive my car) then another visit to the dealer for a
        failed wiper motor, another for failed heated seat, another for hard
        shifting, another for all speakers on the right side not working,
        then the passenger window would not go down, but the straw that broke
        the camels back was when she and her three girlfriends went on a fifty
        mile road trip to a riverboat casino on the southern shore of lake
        Michigan on the coldest snowyest night of this winter and after
        giving the casino a healthy donation, you guessed it, the car refused
        to start.
        Though she has walked within the valley of darkness,she has now seen the light.
        On April 2 the lease was up and she returned the car and after
        telling the original salesman where to go, she had me pick her up, we
        had a nice dinner and together we picked up her next new car that we
        both chose.
        We once again are a happy family, no more lonely nights on the sofa
        and hot meals have returned.
        Her new car?
        Glad you asked. 08 CTS.
      • 6 Years Ago
      Okay. Trucks are (many times) for work. Why are they 1. painted 2. shiny?

      Why not make the body panels out of flat, grey plastic/composite that will take abuse and not rust. No need for pretty girl shine.

      OR

      Pay a bit (lot?) more and offer (offer I said) stainless steel panels?

      So, plastic, SS, no paint --> no rust issues.
        • 6 Years Ago
        Trucks are indeed built for work, but that's not why many people buy them. Ask the suburban cowboys what they've hauled in their trucks recently when driving to the office and back home.
        • 6 Years Ago
        What they've hauled in it?

        Other than groceries and air?

        LOL
        • 6 Years Ago
        They are shiny so that their hillbilly owners will refer to them as "sweet" on the internet.
      • 6 Years Ago
      And to think I actually considered buying a Taco once to replace my Ford. Kinda glad I decided not to, considering my '87 F-150, while its body is slowly turning to dust, has as solid a frame as anything. Guess I'll just see how many hundreds of thousands more miles I can get out of it. (It has 247K on it now and still runs like a champ.)
        • 6 Years Ago
        Last year I sold my beat up old '86 F-150 to my hillbilly neighbor. (Bought a sweet '03 Ranger) I still see it parked around town. Those 300 c.i. sixes just won't die!

        Anyways, I'm no Toyota fan, but this is a good move on their part. Yeah, it's pretty lame that the trucks are rusting out, but at least they're not leaving their customers out in the cold. THAT would have been inexcusable.
      • 6 Years Ago
      Oh, what a feeling....
      • 6 Years Ago
      As much as I dislike Toyota, no one can find fault with how they are handling this. Every automaker has quality problems but it is how they handle them that matters. Perhaps they are trying to make up for the whole sludge issue.

      Anyways, reading the headline, I thought Toyota was getting sued for food poisoning on Taco Tuesday or something.
      • 6 Years Ago
      My roomate works for a dealer network, he told me last week so far they've had about 20 buybacks (North East rust sucks).

      They were giving 150% of the "excellent" bluebook PLUS an extra $1000. He said one truck was bought back for $15k. Pretty crazy.

      Smart on Toyota's part, I can imagine a large portion of those owners are going to look for another toyota, new or used.
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