Filed under: Coupes, Marketing/Advertising, Videos, BMW
VIDEO: Rampenfest the movie, now playing on the screen in front of you
Click above for a few stills from the sham documentary.
Last week we reported on the literal, if untrue, launch of a BMW 135i from a 454 meter-high ramp in the fictional Bavarian village of Oberpfaffelbachen. Now, the faux documentary film producer who decided to cover this historic event (bought and paid for by Bimmer's boffins) has finally released his masterwork for the world to see. We've embedded it after the jump, but be forewarned, you'll never be able to get that 30+ minutes of your life back.
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Reader Comments (Page 1 of 1)
sw 7:38PM (4/07/2008)
They should've put that was spent on that film on quality control and/or adopting the way Lexus treats customers, other than that Bimmer's good in my books.
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tommy 8:10PM (4/07/2008)
is it worth watching?
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Hans 8:23PM (4/07/2008)
Not really, had a few laughs though.
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Nick 8:28PM (4/07/2008)
Bah.. Poor Germans imitating Canadians by trying to jump to the USA!
The greatest ramp jump (futile) attempt is still the Super Jump by Kenny Powers.
Watch that car disintegrate!
http://youtube.com/watch?v=GLsVWFGO7aQ
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Matt 8:40PM (4/07/2008)
Trying to jump to the USA?
If I could bold and underline that question mark, I would.
RobZ4 9:11PM (4/07/2008)
" Poor Germans imitating Canadians by trying to jump to the USA! "
The way the US economy is going and the US dollar being on parity with the Canadian dollar I am not surprised if it is the other way around...
Logik 8:39PM (4/07/2008)
Meh! I liked the first BMW films.
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joe 8:40PM (4/07/2008)
can someone say what the ending is, because this video takes a long time to load? i just want to know if they actually drive a real car up that ramp...
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Aki 9:05PM (4/07/2008)
What a hopelessly boring, crappy video. I skimmed through most of it since it was so dull.
[SPOILER ALERT--though not missing much]
- American guy notices ramp, decides to document town.
- Towns folk are excited for launching 135i to the states.
- Boring interviews with townsfolk
- Launch day, nobody from outside of village shows up
- Car countdown to launch (finally!)
- Police guy interrupts. Driver goes unconscious.
- 135i NEVER launches in air (making your 30+ min spent watching this a waste of time)
- Mayor asks viewer if they have ramp ideas to send them.
- Credit roll. (Eyes roll with that too)
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ListenToWillie 5:34PM (4/09/2008)
I see much worse on the telly every night. This thing made me laugh out loud several times.
Brett- BMW Advo 9:19PM (4/07/2008)
A bit of a disappointment. I feel like the film could've added something but I can't quite put my finger on that something...
Okay, I get it, the new 1 series coupe is coming but a more exciting and thrilling video should have been made rather than this boring time waster.
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ListenToWillie 5:18PM (4/09/2008)
I loved it. I think it's targeted to a different crowd than the original BMW films, as the 1 series is a much different demographic for BMW in the US.
How could you not like some of those interviews? Ever seen Waiting for Guffman?
Kudos.
Fabri91 8:40AM (4/08/2008)
I think (hope) there's something coming from the actual "launch".
But, yes, disappointment.
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