J.D. Power predicting that diesels and hybrids to grab 17% by 2015
Power is projecting that the cost premium for automakers to achieve the 35mpg standard will be $4,000-5,000 even though cars in Europe already meet that threshold. The study apparently presumes that American car buyers won't be willing to shift to the smaller, lower powered cars that dominate the European market. If U.S. car buyers insist on continuing to drive larger cars and trunks while trying to achieve those higher mileage numbers, it will be costly to make the upgrades. If on the other hand they are willing to change their buying habits, the premium could be a lot smaller. Pure battery electrics and fuel cells will probably both remain a negligible part of the market primarily due to high cost.
[Source: Detroit News]
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