• Apr 3, 2008
A few of us around the Autoblog offices have made the case that the recently unveiled Volkswagen Passat CC should replace the current model and drop the "CC" suffix altogether. Both are fine looking vehicles, but there doesn't seem to be any need for another variant carrying the Passat name. Well, apparently VW agrees with part of that argument and has updated its consumer web site with information about the new CC, while dropping the Passat moniker altogether. It's a subtle marketing ploy that may or may not work, but will help to fill the gaping hole between the standard Passat and the soon-to-be-revived Phaeton nameplate.

Thanks for the tip Rob!

[Source: Volkswagen]


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  • 40 Comments
      • 6 Years Ago
      As a big fan of the old Phaeton, and Audis in general, I can't help but think that VW is shooting themselves in the foot offering both the "normal" Passat, this thing, the Phaeton and the A8.

      - R
      • 6 Years Ago
      Hmm, let's see. VW is bringing back the pheaton (sp?), has the tourage, now upscaling the pissat. All of these are grossly overpriced vw's. Why buy a pheaton when you can be an audi 6 or 8? Why buy a tourage when you can buy a porsche? Now again they are going into audi territory with the CC. There are a whole bunch of people who need to be fired from this company. Utter stupidity is so funny (and painful).
      • 6 Years Ago
      Pity this Aurora look-alike didn't get a sweet wind-inspired name like the great (?) VWs of the past (Scirocco, Passat, Jetta, Bora... not that it would make a diff. What a pointless car for VW. They need to DOMINATE the upscale small car market and define the people-mover (minivan) market. If VW were on its game, MINI would never have had this free ride for so long. The CC is as exciting as an Oldsmobile.. and about as marketable.
      • 6 Years Ago
      I think it's pretty hot.
        • 6 Years Ago
        Agreed, if only they would keep the price down. i sat in one at the auto show in ny, that things pretty nice inside (like most volkswagens)
      • 6 Years Ago
      Is that a Buick?
      • 6 Years Ago
      The production numbers and win Volkswagen reached 2007 proves you all wrong... they get numbers most large car producer only can dream of..

      Volkswagen numbers 2007
      volume of sales $170.6billion +3.7%
      profit befor tax $10.2billion
      profit after tax $6.45billion +50%
      vehicle sales/production 6.2million +8%

      Next to Toyota I know no other heavy weight car producer producing over 5million vehicles a year with such numbers.

      Getting such numbers only shows that the guys at Volkswagen knows something better than most people blameing them here...
      That in such a huge company not every car is a success is normal, even Toyota has cars they don´t sell in huge numbers.

      • 6 Years Ago
      In Europe, it's still called the Passat CC.
      Maybe it's cost cutting for the price-sensitive North American market? A "CC" badge has 75% less letters and material cost than a "Passat CC" badge...

      http://www.volkswagen.de/vwcms_publish/vwcms/master_public/virtualmaster/de3/modelle/passat_cc.html?csref=home-teaser-links-passat_cc
      • 6 Years Ago
      Front reminds me of the Sebring
        • 6 Years Ago
        More like BMW 6 series!!! but i still think it looks good
      • 6 Years Ago
      That "gaping hole" above the Passat... isn't. It's a ceiling. VW/Audi need to learn how to differentiate brands.
      • 6 Years Ago
      i just wish i knew why we suddenly have 4 door coupes.

      what's next, 2 door sedans?
        • 6 Years Ago
        They could just dispense with any pretenses and call it the CLS. Or the Aurora; the black one above looks a lot like a '95 Olds Aurora in profile, at least from that angle. Look at the roofline and haunches especially.
        • 6 Years Ago
        um... mercedes had a lot of e class bits sitting around and needed to shift them, thus their b*llsh*t four door coupe was formed and marketed allowing for other automakers to join in.
        • 6 Years Ago
        Touche, my friend. Touche

        Teh cluelessness at Wolfsburg truly is asstounding. I honestly wonder how they've managed to stay at #4 on the global scale.....

        I thought Germans were smarter than everybody. At least, thats what they say...
        • 6 Years Ago
        You mean 2-door sedans like the ones BMW used to be famous for?

        Yeah, that was done decades ago.

        With that said, this CC isn't coupish at all.
      • 6 Years Ago
      VW is getting as bad as Ford with these last-minute name changes that are nothing more than a waste of time and money.

      First, it was the last-min decision to rename the Golf the Rabbit (I might be imagining this, but hadn't VW already built cars with "Golf" badges before the last-min change, and have to rebadge them "Rabbits"? News flash for VW: young buyers who you're targeting with this car don't remember the Rabbit. Golf, Rabbit, same difference.)

      Golf or Rabbit, Passat CC or CC, more important that the name is the car itself. It doesn't matter if a car is called Zephyr or MK-Z, it's STILL A FORD FUSION when all is said and done.

      That said, I can see the CC selling well here in LA. But VW really needs to figure out what they're about and where they're headed instead of freaking out at the least minute and making changes like this. Makes them seem like DAS unstable car company.
        • 6 Years Ago
        If you wouldn't mind linking us to any press releases VW issued about the north American MKV Rabbit having been branded a Golf for North America – then subsequently changed at the ‘last minute’, that would be fantastic, to substantiate this 'last minute' diatribe.
          • 6 Years Ago
          @zamafir:

          While I can't link to an official VW press release due to the fact that large companies don't usually issue press releases pointing out the fact that they made a desperate, last-minute decision that makes the company seem schizophrenic, here's an excerpt from the Motor Trend review of the '07 Rabbit:

          "Bet you didn't know: The decision to change the name was so last minute, the first Rabbits shipped to the U.S. were actually badged as Golfs."

          If you insist on seeing it with your very own eyes, here's a link: http://www.motortrend.com/oftheyear/car/112_0701_2007_coty_testing/2007_volkswagen_rabbit.html


          Regardless, my diatribe is not about the fact that VW renamed the Rabbit at the last minute. It's about the fact that they need to take a step back and figure out the big picture instead of making decisions and then changing them way later than they should be. Toyota is in a position when it can worry about little chicken sh*t stuff like "Should it be the MR2 Spyder or just the MR2?" VW needs to decide on a strategy and, more importantly, STICK TO IT, before it's too late. First they're decontenting and basically giving away stripper Jettas and Rabbits to artifically boost sales (a.k.a. "Sign then Drive"). Then they introduce the CC at the high end of the market. Then they move their entire corporate headquarters and fire a bunch of people. Then they introduce a cartoon character for a spokesman, throw in a little David Hasselhof and expect people to think it's cool.

          I'm not a VW hater. I think they're going in a million different directions right now and would like to see them right the ship and make some progress. Kind of like when you see a good friend spiraling out of control. That's all.
        • 6 Years Ago
        The current generation Golf (MKV) was intro'd as a 2003 model. So when VW redubbed the car "Rabbit" for the mid-cycle 2007 US model without any substantial changes from the MKV Golf, they pretty much did exactly a "last minute" change, just as Ford did with the 500, now Taurus.

        If car companies go to the trouble of changing the name of a car, they should at least tie it to a major redesign--otherwise it just carries the stink of warmed over ho-hum design and desperate marketing.

        http://en.wikipedia.org/wiki/Volkswagen_Golf
      • 6 Years Ago
      How high is the front end of that thing???

      Thanks, but no thanks. There is more to a car than the roofline.
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