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Subscribe to this threadBMW still mulling selling engines to competitors
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Dave @ Apr 3rd 2008 10:50PM
"as what makes a BMW an Ultimate Driving Machine is much more than just what's driving it underhood."
I don't know about this comment. You might think that, but definitely some other people might see it differently. How many times have you heard things like..."That Lexus is just a Toyota with leather?"...or "The Mini is just an overpriced retro hatchback with a Neon engine"?
Will some people make a similar connection and say "Why would I buy a bangle butt BMW when I can have the same engine in my stylish Saturn 325i?"