• Apr 3, 2008
The saga of Ken Tanisaka and BMW of Lincoln, Nebraska is almost over, as the embattled eBay winner of a nicely-priced BMW M3 sedan has exchanged funds with the dealership and the car is set to be shipped for delivery. It's been a long road for Ken involving lawyers and lots of patience as the dealership, part of the Husker Auto Group, stubbornly fought not to honor its eBay auction that Ken won for $10,000 below MSRP.
Now that it's almost over, BMW of Lincoln should be glad that the firestorm of negative media attention with which it's had to deal is about to end. That's what you would think, but this particular dealership seems to relish in making the wrong choices. Autoblog reader Dale pointed us to this advert that was emailed to him from the Husker Auto Group, which paints the whole ordeal as a case of the dealership bending over backwards to make a customer happy. Read the most choice paragraph below.

Being the honorable dealership that Husker is, [it] agreed to honor the price of $60,000 for the BMW E90 M3. This vehicle typically would have been priced around $70,000. At Husker BMW, we honor all contracts. And in this case we covered the $10,000 for the vehicle to make our customer happy.

True, the Husker Auto Group eventually honored the auction that Ken rightfully won, but we'd hardly describe its behavior as honorable. The decision to let go of the car for $10k below sticker appears motivated less by the desire to make Ken happy than to get out from under the harsh spotlight of attention that was aimed at the dealership by a loosely organized but large group of compassionate internet citizens. The last thing this dealership should be doing is bragging about its customer service.

[Source: imakenews.com]


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    • 1 Second Ago
  • 32 Comments
      • 6 Years Ago
      I guess you've not been watching the news lately.
      • 6 Years Ago
      Unreal....
      • 6 Years Ago
      Congratulations to Ken! And good luck to the Husker Auto Group marketing team. You're going to need to tap dance a lot faster than that to keep ahead of this one.
      • 6 Years Ago
      Congrats!! to Ken. A bit of wisdom though, do not have these folks service your M3.
        • 6 Years Ago
        ...and being a BMW... it will be in for service...


        (sorry, I had to)

        Enjoy the Bimmer, Ken.

        • 6 Years Ago
        Ken lives in California, so I doubt he'll be going to Nebraska to get it serviced.
      • 6 Years Ago
      If i were this guy I would just have it transported to California and I would sell it the next week on ebay motors for usd $5,000 more in an instant sell, this will keep it usd $5,000 under the MSRP. And as is not a bid, I don´t have to worry about a "reserved price", LOL
      • 6 Years Ago
      I can't believe they actually wrote that. I'm sure most people who read that release would have already been intimate with the details of the whole series of events anyways, so why bother? You'd think they'd just slink quietly off into the night. I wonder who's bright idea it was to release that anyways.
      • 6 Years Ago
      I can't wait to see the feedback they leave for each other on eBay :-)
        • 6 Years Ago
        I'd leave this feedback.
        "Required lawyer/media help to get my M3, search Google for ridiculous story"

        That would get them good, and affect their future transactions!
      • 6 Years Ago
      wtf i'd stab them. They didn't honorably honor the deal, they were almost forced to by a lawyer. Wow that is unreal
      • 6 Years Ago
      I still would have took my money elsewhere. If the car is being shipped, I'd be very weary and look over every possible thing on that car before driving it.
      • 6 Years Ago
      BMW America shouldn't allow the Husker group to sell their cars, period.
      • 6 Years Ago
      I'm happy for Ken. As for the dealership, as it states in the blog they "bent over backwards?" They bent,but it wasn't backwards...glad to hear it's over.
      • 6 Years Ago
      If the company honored the winning bid right away, they'd be "good business people". Dragging it on, making Ken say that it's being worked out and accepting a dollar more than the winning bid makes them purely crap. Professionally and Ethically! Mistake or not, typo or not, it doesn't matter. They are a garbage business!
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