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Uncle Bo @ Apr 2nd 2008 11:10AM
Historically, the acceptance rate of 0% financing is 10-15%. When the finance divisions reject 85-90% of the applicants, the promotion becomes more a marketing ploy than anything.
Loosening the credit requirements will help more people take advantage of the offer. They don't have to give away money like Ford has done in the past with their loans and leases. Just loosen the purse strings a little bit. If lenders aren't willing to loan money, nobody's gonna buy a damned thing anyway.