While some people love "that new car smell", others are more worried about the health dangers of breathing in the noxious VOCs. Oddly enough, not all noses are created equally. It seems that, like their cars, European sniffers are tuned a bit differently than the schnozes in Korea. Accordingly, before Kia introduces new models into the European market, interior components are sealed up in jars and sent to Europe to be smell-tested. The ideal Euro-smell is apparently difficult to define (we imagine it assaults the nostrils like a hunk of Limburger), but Kia has "developed odors for the car's interior that were pleasing to Europeans," according to David Labrosse who hails from Kia's European Research and Development Center. If an objectionable odor is found, a sample is heated up to locate the source of the sordid scent, at which time, the offending ingredient is eliminated. This is certainly a case where the nose knows.
NOTE: Despite being sourced from a UK news outlet (again, the Brits are known pranksters on this particular day of the year), we actually don't think is an April Fools joke.
[Source: What Car]













Reader Comments (Page 1 of 1)
I_Hate_China @ Apr 1st 2008 4:12PM
This is not an April Fool's joke. Kia is bending backward to please European shoppers.
Disgruntled Goat @ Apr 1st 2008 4:35PM
Gawd I love that new car smell.
John P. @ Apr 1st 2008 4:44PM
Strange enough, my old Ford Festiva, (a kia) had a terrible smell when it was new. Worst new car smell EVER!
Mr2CV @ Apr 1st 2008 5:05PM
I bet the smell is a Nutella crepe...
Dieter @ Apr 2nd 2008 1:02PM
@Mr2CV - ROFL!
Our Kia Sportgage is now 3 years old and still (suffers!) from their new car smell. Hmmmm.
Richard S. @ Apr 1st 2008 5:18PM
What's wrong with the current European Kia's smell? Do they smell like Stinky Tofu?
psarhjinian @ Apr 1st 2008 5:22PM
Cologne and stale gauloises.
John @ Apr 2nd 2008 9:07AM
Korean leather seats smell like a wet dog. Thats probably the leftovers from all the dogs they eat.
John @ Apr 2nd 2008 1:07PM
I remember from auto shows that Hyundais used to have a terrible smell up until the mid 1990s or so. I no longer smell that odor in Hyundais or Kias anymore.