• Apr 1, 2008

In terms of sheer size, Russia is the largest country in the world. That must have something to do with this gargantuan advertisement found in Russia... According to the caption, the surface area measures more than 1.5 acres (billboard haters should stop complaining right about now, as it appears we have it pretty good over here).

More interesting than the sheer massiveness of the super-colossal ad are the full-sized BMWs, lights ablaze, mounted sideways as if zooming across the surface. Those aren't base model Bimmers, either -- sharp eyed readers will recognize them as the Z4 M Coupe, M3, M5, and M6. Now, that is what we call an advertising budget! Thanks for the tip, Hank!


[Source: English Russia]



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  • 21 Comments
      • 6 Years Ago
      hey. i am from Moscow. this advertising is real. every car weeght around 200kg. i read about it in another russian source. for example go to this page, http://www.fishki.net/comment.php?id=33136. there u can find another angle of view.
      • 6 Years Ago
      Even though I realize today is April Fools, I do believe this enormous ad exists. I doubt however that those are the real cars.
      • 6 Years Ago
      That's cool! The cars are probably shelled and glass removed for liability reasons and weight!

      • 6 Years Ago
      I work in advertising, and we did nearly the same thing for Oldsmobile in the 1990s -- with billboards over entrances to the Holland Tunnel, etc., with "Intrigues" mounted on them, headlights blazing. The cars were fiberglass shells, and I'm sure that's what's going on here, because it's the lightest possible solution. Even a steel unibody with real body panels on it isn't a good solution for this kind of application, because weight, etc. Cheaper and easier to do a plastic replica.
      • 6 Years Ago
      I'd climb up and drive one home!
      • 6 Years Ago
      shells only, of cause=), i think
      • 6 Years Ago
      nah definitely not real cars

      would weight far too much for them to be able to mount them sideways at a reasonable cost. Just the physics of accomplishing such a feat and plus the crazy reinforcement of the notice boards would be too much.

      i'd still climb up and take the wheels though ;)
      • 6 Years Ago
      Well, I guess I don't have to buy that Z4 M Coupe that I'v always wanted...
      • 6 Years Ago
      I have seen GM do it with their cars before. Though it wasn't mounted sideways, but impressive nonetheless
      • 6 Years Ago
      I'm sure they are foam replicas just like the Ford Edge billboards of last year. This is Russia- remember?
      • 6 Years Ago
      Sure.. next we'll see yachts on billboards.
      • 6 Years Ago
      These are not real cars :) I see them every day
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