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This is the part where we say, "Oh, snap!" An interesting internet video hosted on the PontiacIsCAR YouTube channel, which makes it at least semi-official, pits the Pontiac G8 GT against the BMW 550i in a 1-minute, 21-second-long homage to the quick cut. Seriously, we've seen MTV promos that keep an image onscreen longer than this video. Obviously, the G8 GT is made to look good in this epileptic seizure-inducing vid, coming in at half the price than the BMW, but being faster, more powerful and offering more interior space. It's a clever vid, though not as good as the Pontiac G8 Spy Hunter commercial, which is awesome on an epic scale. Rather, this little ad goes after the Bavarian brand with a blatant disregard for the premium image that BMW has earned over the years by actually building the Ultimate Driving Machine in every segment that it competes. Sure, BMWs cost a pretty premium over comparable cars, but when was the last time – before the G8 arrived – that Pontiac could claim it actually built excitement? Take a chill pill over there, Pontiac. The G8's a good car, just let it ride. Thanks for the tip, Jake!

[Source: YouTube]



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    • 1 Second Ago
  • 82 Comments
      • 6 Years Ago
      It's a shame when manufacturers have to go to the level of directly insulting a competitor. A G8 is a nice car, and I like it. However, I don't think it will steal any 550i customers.

      Let's look at what they compare:

      -0-60: The BMW does it in 5.1 according to Road & track

      -Interior: More room, sure. These are sport sedans, sit in both interoirs then tell me which you'd rather have. Saying the G8 has a better interior is a flat out lie.

      -Lower Profile/Wider Stance: Sure, Pontiac can claim this but it does not hold any relevance unless it translates to superior skidpad performance or a better laptime when comparing a G8 sport to a 550i sport.


      There is a reason the BMW costs more, and people are willing to pay more for it. BMW is the clear winner here because their advertising will make you want the car itself without ever mentioning its competitors.
      • 6 Years Ago
      The G8 is a bit too ugly for my taste......and I've long lost faith in GM's ability to make high quality interiors. Give me the 5 series any day of the week.
      • 6 Years Ago
      I would expect to see this footage on lamevideos.com
      • 6 Years Ago
      It is interesting to see some of the fan-boyism posted here and to see the blatant flame bait (Nacon).

      The point of this ad is that the G8 IS faster and DOES offer more space. On paper the G8 is the better car. That doesn't mean the 5 series is complete crap, far from it. The 5 series is such a well respected marque that Pontiac/GM marketing is using it as a benchmark for a comparable car.

      As for the article asking "...but when was the last time – before the G8 arrived – that Pontiac could claim it actually built excitement?"

      How about 2006? When it built (Holden is a part of GM and GM chose to import the Holden Monaro and market it as a Pontiac GTO) the 400 hp, 6 speed manual, 2+2 GTO? How about 2002 when the 320 hp Pontiac Formula Firebird, Trans Am, and Firehawk cars were still on sale?

      How about next time an 'author' doesn't try to insult a recovering brand with childish comments?
      A
      • 6 Years Ago
      Americans don't have not even one car to be compared to one the best of BMW (like 7 series) or the one of the best of MB (like S class) or even Lexus, soooo who should really be ashamed! GM has so many brands and everything is med-LOW CLASS cars. A rich person with class, would never buy an american car!
        A
        • 6 Years Ago
        @A
        OK then! Someboby compare an american car to the Europeans-MB S-class, BMW 7-series, Bentley...come on people be realistic!
        A
        • 6 Years Ago
        @A
        Americans don't even have one car to be compared to one the best of BMW (like 7 series) or the one of the best of MB (like S class) or even Lexus, soooo who should really be ashamed! GM has so many brands and everything is med-LOW CLASS cars. A rich person with class, would never buy an american car!
        • 6 Years Ago
        @A
        For the record, Warren Buffet (the richest man in the world) drove a 2001 Lincoln Town Car Signature Series for years.

        Sorta debunks your comment, doesn't it?
        • 6 Years Ago
        @A
        Actually, the person who should *really* be ashamed is your English teacher. "Don't have not even one car"?? Double negatives much?

        And speaking of double negatives, if I really wanted re-read your comment, I would have done so. You didn't need to repost it.
        • 6 Years Ago
        @A
        I agree that American cars are not as luxurious as top of the line 7 series or a Lexus but American luxury cars are no were near the price of a 7 series. And how is a seven series or a Lexus even relevant to this topic???
        A
        • 6 Years Ago
        @A
        Americans don't have not even one car to be compared to one the best of BMW (like 7 series) or the one of the best of MB (like S class) or even Lexus, soooo who should really be ashamed! GM has so many brands and everything is med-LOW CLASS cars. A rich person with class, would never buy an american car!
      • 6 Years Ago
      I just bought one of the G8 GT's and I have nothing but love for the car. I just took it on a 1000+ mile road trip and got 23 MPG. It has power out the a**. 0-60 in 5.3 time after time. 1/4 mile @ 103-105 MPH. It governs out at 137 MPH (with more to give.) It begs to be flogged. I have a friend who drives an '07 Caddy STS and this car smokes it! I get goose bumps everytime I put the pedal down. Fun, Fun, Fun to drive plus I saved $20K + over a 5 series.
      • 6 Years Ago
      Swift, swell & slick as snot. This is one nitzie ad.
      Delores, Mike & Chris
      • 6 Years Ago
      Maybe GM should spend the ad dollars on rngineering and quality materials. Have you people been inside the new G8 ?

      What a cheap POS compared to the quality of a base model 5 series.

      Nice try GM you make have the vision but it's just not right. You need to work on your quality of materials and really work on the details if you expect to compete with the imports.




        • 6 Years Ago
        We're comparing performance. Not luxury.

        If any Pontiac had an interior whose quality was on par with a BMW that costs at least $15K more, I'd be concerned... for the BMW.
      • 6 Years Ago
      This is a great ad; not for convincing those who want a BMW to buy a Pontiac, but for moving the G8 model a bit upmarket. Since Cadillac and Lincolns lost their "top of the line" status in the 70's and 80's, the American auto industry has chosen (and not unwisely) is to provide a better value for similar performance.

      No one will mistake the solidity of a BMW or MBZ with that of an American car (and that's not a knock on the home team), but I believe value is what sells to those who care about it. The 911 Turbo driver doesn't care about value, he (or she) cares as much about the marque as the performance. The 'Vette buyer wants the most performance for their money and doesn't mind giving up a little refinement to get it.

      Again, this is a great ad!
      • 6 Years Ago
      ...i'd still rather have a 5 series
        • 6 Years Ago

        the 5 series is still a lot more refined than the G8

        and is far far more luxurious.

        the ad only compares interior space?

        what about design, materials, fit/finish, features?

        The G8 is definitely an exciting car though

        I'm happy to see American companies finally making something exciting for the mainstream.
        • 6 Years Ago
        Maybe if it's someone else's money. If it's my money I'd rather have the G8 in black. Although, I do prefer the styling of the 5-series (slightly).
        • 6 Years Ago
        Imitation is the greatest form of flattery...
        • 6 Years Ago
        I believe there was a comparison in a recent Motor Trend or some other US magazine that looked at both of these cars.

        The basic conclusion was that the 550i was far more refined, but unless you can easily afford 2x the price you're better off with the G8.
      • 6 Years Ago
      GM is making better cars than ever. The Cadillac line easily stands up to everything from BMW especially considering the lower pricepoint.
        • 6 Years Ago
        sorry, man

        but that's not even remotely true

        go sit inside a 3 series

        and then go sit inside the new CTS

        you'll see what I mean

        • 6 Years Ago
        Trent @ Mar 31st 2008 2:19PM
        I wouldn't go that far. The CTS/CTS-V/CTS Coupe is a great competitor to the 335 sedan/335 coupe/M3, but caddy doesn't have anything else on BMW...

        What happened to the new CTS-V? couldn't that eat a M5 Alive?
        And that's a BMW fanboi perspective.
      • 6 Years Ago
      The G8 costs half the price of the BMW... yea and when you drive it off the lot, its worth a 10th of the price of the BMW, yay!!! NOT!
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