VIDEO: Pontiac G8 embarrasses BMW 5-Series in internet ad
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This is the part where we say, "Oh, snap!" An interesting internet video hosted on the PontiacIsCAR YouTube channel, which makes it at least semi-official, pits the Pontiac G8 GT against the BMW 550i in a 1-minute, 21-second-long homage to the quick cut. Seriously, we've seen MTV promos that keep an image onscreen longer than this video. Obviously, the G8 GT is made to look good in this epileptic seizure-inducing vid, coming in at half the price than the BMW, but being faster, more powerful and offering more interior space. It's a clever vid, though not as good as the Pontiac G8 Spy Hunter commercial, which is awesome on an epic scale. Rather, this little ad goes after the Bavarian brand with a blatant disregard for the premium image that BMW has earned over the years by actually building the Ultimate Driving Machine in every segment that it competes. Sure, BMWs cost a pretty premium over comparable cars, but when was the last time – before the G8 arrived – that Pontiac could claim it actually built excitement? Take a chill pill over there, Pontiac. The G8's a good car, just let it ride. Thanks for the tip, Jake!
[Source: YouTube]
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Reader Comments (Page 1 of 5)
easyrider425 2:06PM (3/31/2008)
A lot of cars look like other cars. If you read more than two Autoblog comments anyone would see that.
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Frick 2:06PM (3/31/2008)
must half your articles include the word "epic"? It's getting annoying....
I think you've been watching too much top gear....
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Russ 3:28PM (3/31/2008)
'Epic' is the new 'Exxtreme!!' Brilliant!
k.w.a 2:10PM (3/31/2008)
...i'd still rather have a 5 series
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Kunikos 2:36PM (3/31/2008)
Maybe if it's someone else's money. If it's my money I'd rather have the G8 in black. Although, I do prefer the styling of the 5-series (slightly).
Mike 3:20PM (3/31/2008)
Imitation is the greatest form of flattery...
SOhp101 3:27PM (3/31/2008)
I believe there was a comparison in a recent Motor Trend or some other US magazine that looked at both of these cars.
The basic conclusion was that the 550i was far more refined, but unless you can easily afford 2x the price you're better off with the G8.
e90+335i 8:15AM (4/07/2008)
the 5 series is still a lot more refined than the G8
and is far far more luxurious.
the ad only compares interior space?
what about design, materials, fit/finish, features?
The G8 is definitely an exciting car though
I'm happy to see American companies finally making something exciting for the mainstream.
Apu 2:50PM (3/31/2008)
I would expect to see this footage on lamevideos.com
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TriShield 2:14PM (3/31/2008)
Another clever ad for the G8.
Keep in mind the G8 isn't out to conquest BMW sales, spots like this highlight the car's merits and similarities to vastly more expensive cars. This is targeting consumers who are shopping for a car in the G8's price range, not the 550i's price range.
The G8 isn't a BMW or Euro-style car. It's a red-blooded, tire-smoking, powersliding muscle car in a sharp Euro-style suit.
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zamafir 2:24PM (3/31/2008)
You're spot on, this sort of stuff works great for the intended market, drawing parallels to a more expensive product while extolling the merits of the G8, like the ol' hyndai adds that extolled sunroofs/leather, or the new Genesis ads… only this one’s more effective .
Alex 4:18PM (3/31/2008)
stole my thought.
NPJ 5:24PM (3/31/2008)
Hey, it's no Genesis though *wink, wink, nudge nudge*
Andrew 2:15PM (3/31/2008)
From a BMW owner's standpoint, I actually find this clever, funny, hell, effective.
I'd still take the 5-series.
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Justin 3:23PM (3/31/2008)
I'm curious, why would you still take the 5-series?
I'm not pushing you one way or the other, just curious for support for comment.
stealth 3:29PM (3/31/2008)
@ Justin
'Cause he's a BMW owner
Luis 3:59PM (3/31/2008)
I'd rather keep the 20 extra grand in my pocket.
David Ederer 8:32AM (4/02/2008)
Looked like a good commercial to me. It should inform potential buyers about the product.
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Flashpoint 2:16PM (3/31/2008)
GM is making better cars than ever. The Cadillac line easily stands up to everything from BMW especially considering the lower pricepoint.
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Trent 2:19PM (3/31/2008)
I wouldn't go that far. The CTS/CTS-V/CTS Coupe is a great competitor to the 335 sedan/335 coupe/M3, but caddy doesn't have anything else on BMW...