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Subscribe to this threadVIDEO: Ford Powertrain Director talks EcoBoost
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Tagg @ Mar 31st 2008 8:35PM
But in an age of green marketing the term "EcoBoost" is more friendly on the ears. The name "Twin-Force" does sound better but the word "force" sounds bad to the greenies and by putting "twin" in front of it means its twice as bad.
It's just more of the "green" marketing crap everyone seems to be buying into. Heck, alot of consumer products that have been on the market for years unchanged are now marketed as "green" and people are buying them now.