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nardvark @ Mar 31st 2008 7:01PM
A few years back, we were shopping for a small car, and were looking between a Corolla, a Civic, and a Focus. We ended up getting the Focus, largely because of the driving dynamics, but also because we could get EXACTLY the options we wanted, without anything else to inflate the price. We could get a moonroof, side airbags, cruise, tilt/telescoping wheel, ABS, and the color we wanted without having to pony up for a spoiler, alloy wheels, extra plastic cladding, or anything else non-functional.
Toyota was out because their "base price" didn't include the mandatory options package, the cheapest of which was over $700. The packages with some equipment that we wanted were over $1200. The Civic didn't offer a moonroof without going up to the highest trim ($$$$$$!).
I hope Ford doesn't overdo it and end up like Toyota.