Add your comments
Please keep your comments relevant to this blog entry. Email addresses are never displayed, but they are required to confirm your comments.
When you enter your name and email address, you'll be sent a link to confirm your comment, and a password. To leave another comment, just use that password.
To create a live link, simply type the URL (including http://) or email address and we will make it a live link for you. You can put up to 3 URLs in your comments. Line breaks and paragraphs are automatically converted — no need to use <p> or <br> tags.
Please note that gratuitous links to your site are viewed as spam and may result in removed comments.
First Drive: 2009 Honda Fit Sport
Officially Official: Honda unveils updated 2009 Civic
Facelifted 2009 Honda Civic sedan gets scantastic reveal
Monterey 2008: Bugatti Veyron 16.4 Grand Sport
Infiniti G37 Convertible revealed ahead of L.A.![First Drive: 2009 Corvette ZR1 [w/VIDEO]](http://www.blogsmithmedia.com/www.autoblog.com/media/2008/08/zr1-1st-drive-1280-46_opt_thumbnail.jpg)
First Drive: 2009 Corvette ZR1 [w/VIDEO]
First Drive: 2008 Range Rover Sport
Woodward 2008: Monday morning recap
VIDEO: Corvette ZR1 does epic burnouts, we have proof
Reader Comments for
Subscribe to this threadAutoline on Autoblog with John McElroy
(Page 1 of 1)
DBW @ Mar 31st 2008 1:40PM
I honestly do not think the Viper is selling Rams & Chargers. Your average car buyer does not really link the two. That is an argument that us enthusiasts use to convince ourselves that it makes sense to produce a low volume, money losing car. Chrysler desperately needs those funds to drastically improve the interiors in their current cars. That is what will keep buyers, not so called "halo" cars.
policyvote @ Mar 31st 2008 3:02PM
I think the problem is now that the "halo" car isn't advertised. In order for a halo car to work, it's got to be highly visible, always at the forefront of people's minds. Dodge has basically been churning out the Viper with mild tweaks for, what, 15 years now? When was the last time Dodge even mentioned the Viper in any of its press?
Peace
policy
Luis @ Mar 31st 2008 7:30PM
I agree. I also think it's the other way around, rams and chargers sell the viper. Why should someone have to shell out thousands more on a car that isn't going to haul your family or the groceries. Granted it's a totally different market, but I think if Chrysler and other american automakers took a couple of steps back and reconfigured their way of thinking, we might actually see a nice rendering in the near future.