• Mar 30th 2008 at 2:03PM
  • 55
The 2008 Chevy Malibu has snatched up awards and media accolades, and JD Power data shows that customers are paying Chevy dealers handsomely to own one. The average transaction price of a Chevy Malibu is $22,358 -- $5,000 higher than the inherently uncool last-gen 'Bu. Twenty-one percent of buyers are also opting for the top-of-the-line LTZ vs. only 5% for the outgoing model.

The news isn't all rosy, however, as most of these customers are trading in other GM products to get themselves into the North American Car of the Year. Only 1.4% of buyers traded in a Toyota Camry, 1.3% swapped a Nissan Altima, and less than 1% turned in a Honda Accord. Those aren't exactly the kind of numbers GM will want to brag about, but at least the General is pulling in the equivalent of two Tata Nanos more per car than the last generation model did.

[Source: Detroit News]

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    • 1 Second Ago
      • 7 Years Ago
      A sale is a sale. Especially under current economic conditions. Better than current GM's owners trading in for new Hon-Hyu-Nis-Toys.
        • 7 Years Ago
        Well that doesn't really roll off of the tongue now does it?
      • 7 Years Ago
      $5k more? Isn't that about the cost hike of buying a hybrid version of other cars?
      • 7 Years Ago

      The 08 Malibu certainly looks competitive compared to the new Accord and the late model Camry. I haven't driven any of them, so I can't say which one I like the most personally.

      I will say though that I see way more 2008 Accords here in Houston than I do Malibus. As a matter of fact, I've maybe only seen 4 or 5 new Malibu's on the street - I see probably 4 or 5 2008 Accords on the way to work every day.

      Chevy has a lot of catching up to do in markets outside of the Midwest when it comes to their cars (not their trucks though - see tons of new Silverados and Sierras here). Like the article basically sums up, it's going to be very difficult for GM to pull Camry and Accord drivers out of their cars and back into anything GM builds.

      It's funny, on my current project I work with this guy (mid 50s) who owned a 2000 Buick Regal that apparently had some pretty big problems- he now drives a new Mazda 3. He told me he would never again drive a GM product again. He's a pretty opinionated (but nice) guy, and there's no way this guy would ever be persuaded to walk into a GM showroom again. I actually tried explaining to him that Buick was rated 2nd in quality to Lexus by JD Powers and that GM cars are winning awards left and right these days - but the sour taste in his mouth from the old GM cars (the 2000 Buick was old by that time) has him truly pissed off at the company.
      These are the types of customers GM will probably never get back unfortunately. The ones who were let down by their old junk are going to be hard pressed to be convinced that these new ones are indeed a lot better.
      My wife is one of these folks too. She's looking to trade in our IS300 and not a single domestic is on her short list. (narrowed it down to the Acura TL actually)

      It will be interesting to see how the Malibu ultimately does in the marketplace over the next few years. Hopefully it will do well. Chevy needs a win in this category.
      • 7 Years Ago
      My 1996 Bonneville SE just went for a crapper. Went looking at GM for a replacement specifically a 2007 Chevrolet Malibu Maxx SS with a rear DVD. MSRP was $37,567.00 ($37,567.00 for a MALIBU?) A dealer laughed at me when I told him that were I to buy the car at full MSRP plus taxes etc,etc it would be $42,800.00. Were I to drive the car off the lot and return the same day to sell it back to the dealership they wouldn't give a cent over $20,000.00 for the car. I offered $25,000.00 on the road for a SS with 11,000 kms on the car, the salesman said they couldn't do the deal for anything less than $33,000.00.
      That very same day I bought a 2007 Nissan Altima 3.5 SE 6 sp manual for MSRP on the road with 120 kms on the clock. A car light years ahead of the 07 Malibu in every way possible in build quality, power, features, resale value etc, etc.

      Good bye GM
        • 7 Years Ago

        You really can't compare the 2007 Malibu to the new 2008 Malibu - completely different animals dude.

        I'm not sure what the Malibu LTZ stickers for in Canada, but I'll bet it's cheaper than your 07 Maxima - and probably just as fun to drive.
        • 7 Years Ago
        In what currency was the the MSRP $37,567.00? According to edmunds.com, the original base MSRP was $23,710 (US$) and the SS had a very short option list.
      • 7 Years Ago
      This is great news for GM. This car is way better than the previous Malibu model. Hopefully GM will improve the rear taillight design during the MMC.
        • 7 Years Ago
        Agreed. The taillights aren't fantastic, and more importantly, they looked dated the day it came out.
      • 7 Years Ago
      God knows we keep hearing the same thing, every time something new comes out from GM or Ford,who remember the saturn Aura? who rembember the fusion?oh!but this time it's different!what's surprising is the all new accord ,down 7% YTD,while the aging camry is up 2%.what the hell happen Honda?
        • 7 Years Ago
        * The Accord is funny-looking, the Camry less so. (this was the case with the last generation of both, and is the prime reason why people turned down the Accord).
        * The Accord has a single-piece folding rear seat, the Camry has a split-fold.
        * The Accord's dash is a billion-button slapdash, the Camry's can be operated with mitten.

        Really, though, it comes down to looks. The 98-03 Accord was a nicely-done, conservatively styled car with good ergonomics. It's two successors have been odd-looking cars with questionable ergonomics. Engineering marvels, sure, but what you see and feel is weird enough to be unappealing. Not cheap, just different, and not in a good way.

        Toyota, by comparison, has produced products nearly as good as Honda's in technical terms, but with added ease of use and less offensive styling.
      • 7 Years Ago

      Malibu faces competition from within GM itself. The Pontiac G6 and Saturn Aura compete in the same segment. GM needs to stop brand canibalization.
      • 7 Years Ago
      all good and well zamifir, but with constant competition, GM can't wait 7-8 years...this car seems very critical for GM right now..even Hyundai has GM on notice...
      • 7 Years Ago
      I'm liking the new malibu, but not loving it. I can see why its so difficult to attract converts when your vehicle doesnt really blow people away. If anything its about the same in terms of quality and fun factor, so what really makes it stand out? Cant be the options since they all offer the same things (at different price points however) and chevy doesnt offer an in dash navigation which is a big deal for people. What GM should seek solace in is the fact that people who buy GM cars want to replace older cars that they got only out of loyalty for a car that moves them. There is a difference in who is purchasing the malibu vs who was purchasing the impala and g6. The malibu actually stacks up well against competition so if anything GM should take that as a sign of better things yet to come. As for me I'm waiting for the redesign fusion and taurus. I hope Ford does something with the interceptor concept as well.
      • 7 Years Ago
      If i knew I wouldn't have to pay $1000 for new power windows and brakes rotors @ 36,001 miles, maybe a longer warranty would be a wash? a lot more people buying GM, and o knows, maybe they wouldn't even need it....you can't change perception with words, especially when you are trying to sway Toyota, Honda owners..
      • 7 Years Ago
      Step 1: Make GM repeat buyers actually proud to own a Malibu.

      Step 2: Make Camry and Accord and Altima owners jealous.

      I think GM has finally done step 1 for chevy cars, now on to step 2.
      • 7 Years Ago
      It took GM a long time to get into the situation they're in now and it will take time for them to get out of it. Many Accord/Camry owners (myself included) will have to see that the long term reliability of GM's new cars are as good as the Japanese brands. I personally HATE the styling of the new Accord and Camry. I really like the new Malibu and Fusion and would consider them if I could be sure that they would hold up just as well (minimum 200k miles without major repairs).
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