Hey, the pseudo-video-game as a car ad technique worked well enough for Pontiac, so why shouldn't Alfa Romeo give it a try too? While we think Alfa's take on arcade-style driving enjoyment is clever, it's not quite as cool as the G8's Spy Hunter recreation, which, as children of the era of excess, we were totally smitten with. Regardless, the expert driving Italy's newest hot hatch looks to have had a great time racing through all 11.1 kilometers of the Forest Track stage, which is actually Arjeplog, a town in Lapland, Sweden, and a popular European destination for winter automotive testing. This video makes us wish even more so that an official announcement regarding the Mi.To's hopeful trip across the Atlantic is impending shortly. Follow the jump to watch it.
[Source: Youtube via Autoblog.it]
New KITT Attack Mode revealed at Comic Con
London 2008: Honda OSM concept roadster says, "Cheerio!"
London 2008: Lotus unveils the Evora
2010 Chevy Camaro - Official Details and Images
2010 Chevy Camaro - LIVE from the reveal
In the Autoblog Garage: Aprilia RSV 1000 R
First Drive: Maserati Quattroporte S in Europe
First Drive: 2008 MINI Cooper S JCW
In the Autoblog Garage:2009 Nissan GT-R
North American Exclusive First Drive: Alfa MiTo
Reader Comments (Page 1 of 1)
Gungosa @ Mar 28th 2008 9:12AM
Meh. Someone must have said "let's waste some money with an ad where you can't see the car doing a rally stage that it wasn't really designed for... oh, and cover the whole thing with masking tape for added uselessness."
Brett- BMW Advo @ Mar 28th 2008 9:23AM
And whats with the "expert" setting? What, does that give him worn-out tires and the snow is more slick than usual? HEY! Maybe this is foreshadowing for Gran Turismo 9... ?
Alex @ Mar 28th 2008 10:10AM
wow, what an upset of a commercial. the car is totally obscured in camo, not to mention any vidoegrapher who knows anything knows that you do not try to capture a black car in a snow covered setting. Too much light coming off the snow leads to no details coming off the car.
don't get me wrong, i am very excited about the prospect of the Mi.To (damn i hate the name) coming stateside. I just hope they get a significantly better commercial.
Val @ Mar 28th 2008 11:34AM
What IS the point of the camo if they already published official photos of the production model? Anyone?
David S. @ Mar 28th 2008 11:36AM
Signore Baravalle, the ghost of Colin McRae's on line 1 for you.
shiftright @ Mar 28th 2008 2:07PM
Pointless....
fsx @ Mar 28th 2008 11:30PM
This isn't an ad. It's a video they put up online (and only online). No one in their right mind would use this as a paid commercial on TV.