- Mar 28, 2008
Package Deal: Tata buys 5 British marques for the price of 2
Click above for a high-res gallery of the Daimler Super 8
While most of the automotive press is reporting on Tata's acquisition of Jaguar and Land Rover from Ford's Premier Automotive Group, the fine print shows that the Indian automaker got a whole package of classic British marques to go along with them. In addition to Jaguar and Land Rover, Tata also acquired the rights to use the names of Rover, Daimler and Lanchester.
The Rover name previously belonged to BMW, which bought the Rover group 14 years ago. Although
Although the three brands are barely in use, they transfer ownership to Tata along with Jaguar and Land Rover. The option will remain Tata's whether or not to utilize the names, but we wouldn't expect the Indian auto giant to lay out the cash to launch additional brands while it shoulders the financial burden of the $2.3 billion acquisition. We wouldn't be surprised, however, to see Tata license any of the names it can to help raise the funds.
[Source: Automotive News Europe – subscription required]