Yesterday's big news that Land Rover and Jaguar were sold to Tata Motors give us a chance to talk Land Rover in terms of CO2 emissions. Jaguar we'll just ignore for now, because Land Rover is a much more interesting case. We've ooohed and aaahed at the nice LRX concept, which would emit just 120 grams of CO2 per kilometer should it ever make it out of the Auto Show circuit, but in general Land Rover isn't exactly a clean car company. Automotive News Europe (subs req'd) found that Land Rover's sales are up dramatically in the last few years and the company is apparently "solidly profitable" (Jaguar's in trouble here). ANE said that Land Rover's CO2 emissions across the board need to be dropped and a brand reinvention to feature "fun, fashionable SUVs with a social conscience, rather than big gas-guzzling V-8 models that attract criticism from environmental campaigners" would be the right move. I see Tata as getting a bit schizophrenic here: big SUVs, the world's cheapest car and Jaguars? Still, if AutoWeek is correct, then the LRX will play a big role in the future of this new automotive hydra. That'd be sweet.


[Source: Tony Lewin / Automotive News Europe]

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