Formula 1 will hit the BBC air waves in 2009 after a long run on ITV. The move will require new figureheads to sit at the desk, and London's Times has said that Top Gear's Richard Hammond is the top man for the job. Economics at least partially drove ITV's decision to withdraw from F1 coverage. The coverage is expensive, so making money is challenging, even with newly rising star Lewis Hamilton making F1 more interesting for UK viewers.
Hammond's presence might help broaden the appeal beyond just racing fans, as would guest appearances by Jeremy Clarkson and James May, Hammond's cohorts on Top Gear. Letting Clarkson and May prowl the paddock could offer priceless moments of color commentary that would set YouTube alight. The BBC also plans to update the look, feel and pace of its coverage, and fans will be able to get at the presentation more easily with races going out across broadband digital outlets in addition to the standard radio and television. Thanks for the tip, Eric!

[Source: Times Online, Photo by Getty Images/Getty]


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