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Subscribe to this threadBREAKING: Ford sells Jaguar / Land Rover for $2 billion to Tata Motors
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Tagg @ Mar 25th 2008 9:17PM
I am not trying to be a jerk but please show me where Land Rover made over $1 billion. From what I have Ford usally doesn't post individual brand profits or losses.
Regardless, Ford was never going to recoup the amount they put into Jag so and the best way to get rid of it was to pair it with a brand that made money.
Here is an article from late December that illustrates the point I was making.
http://news.bbc.co.uk/2/hi/business/7154286.stm