• Mar 24, 2008

It's no secret that Chrysler has some overlapping models in its lineup. Case(s)-in-point: it's hard to make a rational argument that Jeep should be offering both the Compass and Patriot (not to mention Dodge selling the Patriot's platform sibling, the Caliber) or the Grand Cherokee and the Commander. The Chrysler Aspen and Dodge Durango barely pretend to be different vehicles and there's no reason to sell both the Jeep Liberty and Dodge Nitro when they're basically the same machine. This revelation is as obvious to Chrysler's new management as it is to us, and Chrysler President Jim Press, says as much. "We're going to stop overlapping, we're going to bring everything under one roof. By doing that we will have more products in the markets we are not covering."

Also marked as redundant by Press are the Chrysler Town and Country and Dodge Caravan minivans, but as easy as it may be to pinpoint overlapping models, fixing that problem may prove more difficult. Dealers will need to begin offering the whole Chrysler line of vehicles if this strategy of "bringing everything under one roof" is to succeed. Expect to see drastic changes taking place in the next four to five years.

[Source: Bloomberg]


I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 35 Comments
      • 6 Years Ago
      Frankly, as I have stated before, its not about the numbers, its the horrible design. I literally wince when I see these ugly crossovers and that new minivan that looks like a toaster on wheels. To me half the Dodge vehicles made are as ugly as the Aztec.
      • 6 Years Ago
      Cutting redundancy and eliminating "badge engineering" is a worthy goal which all car companies should pursue.

      Platform sharing with clear differentiation is fine, but slapping different badges on the exact same cars weakens brands.

      Anything Chrysler does to make fewer, clearly defined vehicles is an example that Ford and GM should follow.

      Does the market really need both a Chevy Cobalt and a Saturn Astra? Must there be a Ford Fusion, a Mercury Milan, and a Lincoln MK whatever it is this week? I think not.

        • 6 Years Ago
        The Cobalt and Astra are drastically differently looking cars. Does the market need the Saturn Astra? YES. Does it need the Cobalt? meh...
      • 6 Years Ago
      Why would you do such a thing? CompAss is a nice vehicle - luxury interior, beautiful exterior curves, outstanding off-road abilities. What else can you ask for?
        • 6 Years Ago
        Have you driven one? I liked the ride for the $16k price.
        • 6 Years Ago
        please please please tell me that was sarcasm...
      • 6 Years Ago
      The Compass should be ceremoniously shoved off a cliff.
        • 6 Years Ago
        You can shove mine off a cliff! ..lol im on the phone with a senior....something at the moment a chrysler Head Office..big problems that are a safety concern with my compasss i hate it so much!!!!!!!! can someone tell me whay it's idle is bouncing frm 300-800rpm's and it's stalling often like wtf..dealership's say ahhh it's fine.......FINE? WTF ughhhh
      • 6 Years Ago
      Good. With CAFE looming automakers SHOULD be cutting down on their needless and overlapping truck, SUV and crossover offerings instead of their CARS.

      Chrysler has said the 300 and Charger will be redesigned and remain RWD. The Challenger will likely be redesigned as well if it's as hot in sales as they anticipate.

      A properly managed company shouldn't have to decontent, neuter or discontinue their desirable CARS to meet CAFE. It's the trucks that should be going.

      Jeep and Dodge are Chrysler's truck brands. Trimming the ugly little crossovers from Jeep and the SUV-things from the Chrysler brand should go a long way to help the company's image and CAFE requirement.
      • 6 Years Ago
      "one simple fact that Mr. Press isn't considering is that there are still 40% of the dealers who sell Chrysler products who aren't in a Chrysler/Dodge/Jeep configuration. some are just Dodge, some just Chrysler, and some Chrysler/Jeep. hell, there are still stand-alone Jeep dealers!"

      they ARE considering it. have you missed all the talk about them "consolidating" their dealer body?
      • 6 Years Ago
      I'd say at the very least cut the Compass, Commander and Nitro. Instead of cutting the Aspen, improve it to make it more a luxury SUV.
      • 6 Years Ago
      and now for the piling on of:

      -Vibe/Matrix
      -Scion xB and Daihatsu Matera
      -CRV and RDX
      -Camry and ES
      -Edge / MKX
      -Mountaineer / Explorer
      -Sable Taurus
      -3 & S40 (bigger stretch)

      etc...
        • 6 Years Ago
        The difference OF COURSE is that most of those are not sold under the same roof like the Chry/Dod/Jeep stores that they are pushing.
      • 6 Years Ago
      Too many SUVs?

      No crap.

      Also, Chrysler needs a compact car to sell, not the 3400lb Caliber.

      This is quite obvious.
      • 6 Years Ago
      This is no different that just about what every other auto manufacture does. More than one model coming off the same line. If this is the direction things are heading get ready for a bunch of workers getting laid off and factories closing. Maybe that is what is needed. Oh yea, and some better products.
      • 6 Years Ago
      Okay, here's my list of cuts and keepers by brand name (Chrysler, Dodge and Jeep):

      300 (Keep)
      Aspen (Keep)
      Sebring (Cut)

      Keep all models except:
      Durango (Cut)
      Nitro (Cut)
      Magnum (Cut ... Regretfully)

      Compass (Cut)
      Patriot (Keep)
      Liberty (Keep)
      Wrangler (Keep)
      Grand Cherokee (Keep)
      Commander (Cut)
      • 6 Years Ago
      Any plan that calls for the elimination of the Nitro should be hailed as genius. I don't tend to bash automakers for the looks of their products, but that car is just unforgivable.
    • Load More Comments