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Subscribe to this threadGM's retail consolidation will form "luxury superstores"
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psarhjinian @ Mar 24th 2008 5:15PM
Queensway Saturn/Saab/Hummer (Toronto, Ontario) does exactly this (without Cadillac, mind you). The space is well-segmented and mantains appropriate look-and-feel. If GM hadn't thoroughly destroyed the Saab brand I say this was insane, but with the core Saab buyer a rare sight, this makes some sense.
I don't know if I quite agree with the pairing, though. I think it'd make more sense to do:
* Chevy/GMC/Pontiac/Buick
* Saab/Saturn
...and have Hummer, Cadillac and the Corvette as optional premium franchises available to either group.
Paul P. @ Mar 24th 2008 5:26PM
Nah, you can't put Corvette and Cadillac together, or else how would they sell any XLR's? ;-)
psarhjinian @ Mar 24th 2008 5:31PM
Do they sell XLRs now?
montoym @ Mar 24th 2008 5:57PM
They have already merged Pontiac, Buick, and GMC into single dealerships. It doesn't make sense to lump Chevy in with those three though since Chevy offers a full lineup already. The others were merged since each sells something the others don't.
psarhjinian @ Mar 24th 2008 6:12PM
@monotym,
The idea behind lumping Chevy in with P/B/GMC would be to reduce the amount of crossover between brands forcibly. There's no reason for cars like the Cobalt coupe, G6 sedan, Traverse or Lacrosse to exist except to give dealers something to sell. Restructure the franchises to allow any dealer to sell any product thand that requirement largely goes away, leaving Chevy the mainstream, Pontiac sports, Buick near-lux and GMC trucks.
Saab and Saturn (in it's current "Opel West" form) are sufficiently different that they warrant their own dealership. Combining the two prevents Saturn from stepping on Saab's lower-end models.