Filed under: Marketing/Advertising, Hatchbacks, Ford, Celebrities
Bond trades in Mondeo for next-gen Ka
Few would argue that actor Daniel Craig revived the James Bond series with the movie Casino Royale in 2006. That film featured the Aston Martin DBS as Bond's personal whip, though he was caught driving what was then Ford's brand new Mondeo family sedan from the airport to the hotel, as well. It appears another one of Ford's more pedestrian offerings will make a cameo in the next Bond film titled Quantum of Solace that's scheduled to debut on November 7, 2008. The new cast member will be the next generation Ford Ka small car. The video after the jump shows the car (around 2:24 in) being used in filming. No doubt another Aston Martin will appear as well, despite the fact that Ford has sold off the brand. After all, how could Craig stay in character driving an entry-level three-door hatchback the entire film?[Source: Motor Authority]
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Reader Comments (Page 1 of 2)
cowboy bob 12:35PM (3/24/2008)
GT-40? Dooohh!
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Yaroukh 1:08PM (3/24/2008)
???
cowboy bob 1:31PM (3/24/2008)
Yar- probley before your time.
Yaroukh 2:12PM (3/24/2008)
Definetely before my time, but I know what GT(40) is, funny guy. I just wonder what you meant by your first comment...?
cowboy bob 2:27PM (3/24/2008)
Yar-kinda like the "I 'cuda had a V-8!" commercial for v-8 juice.
Patrick 12:40PM (3/24/2008)
First I was upset, but you know, it doesn't surprise me anymore. Ahhh yes the days of corporate greed and individual sell out are in full swing!
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Dude 12:57PM (3/24/2008)
You might want to take a closer look at "Goldfinger". It's full of Ford vehicles too.
Product placement in movies is not a new thing.
PAT 1:07PM (3/24/2008)
I am not blind, I know it's an old method, it just seems to be out of control lately. Bond in a Ka, come on! Maybe my statements are more broad than just this movie, but I feel like the heritage and authenticity of Bond has been altered in a negative way.
Stéphane Dumas 1:08PM (3/24/2008)
Good point Dude, also there was the Man with a Golden Gun who featured AMC vehicules this time
http://www.imcdb.org/movie_71807-The-Man-with-the-Golden-Gun.html and one of them (the AMC Hornet driven by Bond did a memorable stunt in this movie http://www.youtube.com/watch?v=vR3HFxJowqY )
Randy 1:15PM (3/24/2008)
I understand what you're saying but product placement is everywhere! EVERYWHERE! That's why I don't buy anything usually! LOL... And though I love Ford products I think the product placement on Knight Rider was ridiculous! I guess they needed to offset have ZERO ads for Shindler's List a while back!
Martin 3:29PM (3/24/2008)
Randy, you're right about the product placement being everywhere, it's even in your avatar!
PAT 1:20PM (3/24/2008)
Steve ,thank you for a great example!!!
Go away with your damn talk show ads!!! Is there no where we can go to get away from you people...
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Yaroukh 2:10PM (3/24/2008)
I wonder what you meant by your first comment...?
stang_fan 1:47PM (3/24/2008)
OBVIOUSLY a case of product placement...but a Ka? Come on Ford, Bond deserves better than this. If a Ka is "featured" in the next Bond movie, how about as the "vehicle of choice" for the movie's sex-kitten? Either that, or go back and "digitally-enhance" the previous Bond movie by trading his Aston-Martin for an Explorer...isn't an Explorer much more likely to flip when making rapid maneuvers to avoid "pedestrians" on the roadway?
I like Ford....just no Bond in a Ka....please!
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Yaroukh 2:17PM (3/24/2008)
I don't understand what is your problem ppl. I'm sure Ka won't be Bond's primary vehicle. He will likely use it for
Yaroukh 2:20PM (3/24/2008)
[obviously the commenting pseudo-system Autoblog uses can't handle lessthan-sign]
I don't understand what is your problem ppl. I'm sure Ka won't be Bond's primary vehicle. He will likely use it for less than 20sec of the movie... Either Ka or some public transportation or a scooter, whatever... who cares? Bond just happens to feature also actions taking places in some less exclusive location than F1-circuit or a space shuttle.
Nathan 4:17PM (3/24/2008)
Autoblog's comment system is based on HTML generation from the comment form, inserting "less-than" and "greater-than" symbols tell the HTML formating app to open or close HTML tags, so it's really not a limitation of Autoblog's comment system so much as the nature of HTML.
Anti-believer 2:24PM (3/24/2008)
Ford Ka replacing the Mondeo.... DAMN! gas prices must be hitting everyone hard even superheros!
Too bad James Bond never learned to fly like Superman.
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dildomassive 3:06PM (3/24/2008)
Bond should be driving the new GENESIS coupe in the next one...
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Toy Yoda 3:49PM (3/24/2008)
Why doesn't he drive a mustang? Or would that be too American for the British lad?
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