• Mar 22nd 2008 at 9:01AM
  • 59
The hits just keep on coming for fans of the Chevy Camaro. Just yesterday, we quoted Bob Lutz as suggesting that the Camaro could get a four-cylinder engine option. Now we hear that Mark LaNeve, VP of sales and marketing for GM North America, says that, "We won't position it as a muscle car," speaking again of the 2010 Camaro. Sure, you could spend hours debating the terms "muscle car" and "pony car", but we're pretty sure that very few ever thought of the Camaro as a fuel-efficient option. But, that's exactly how GM will position it. "The mainstream positioning will be fuel economy, design and a V-6," says LaNeve.

The truth seems to be that GM just cannot afford to sell a couple hundred thousand Camaros a year with V8 engines rated at around 20 miles per gallon combined. But, before V8-lovers get too upset, remember that it is the fuel efficient engine options which make the fire-breathing V8 an option at all. Without mainstream options like either a direct-injected V6 or even a small turbocharged 4, there is simply no way that Chevrolet could ever reintroduce the Camaro at all.

[Source: Business Week]

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    • 1 Second Ago
      • 7 Years Ago
      That is not news as the Muscle car died in 1970. All we have today are performance cars. They coime in 4,6 and 8 cylinders. They Run, stop, turn and do things Muscle cars never could do.

      GM even before the new CAFE standard [Note the goverment has not written the exact rules yet and the MFG are still waiting] The Camaro was planned to be 70%+ V6 cars.

      Even the Mustang over the years has been more a sporty 6 cylinder car with a option for V8's and performance options. Most sold only had 6 pistons.

      Chevy is going to offer a V6 that will get very good milage and still perform as well as many V8 engines.

      You can get a V8 if you want it but most sold will be 3.6 V6 DI powered.

      This car will be around for a while and and do very well. I would not be suprised to see a Apha platform approved and a 6th gen live on with it.

      • 7 Years Ago
      just like corvettes GM will do its best to prevent the camaro from having a "gas guzzler" tax. they are even now working on trying to get the new 620 HP ZR-1 corvette out without a gas guzzler tax. stay tuned
      • 7 Years Ago
      6 cyl Camaros have been around since 1967, this is nothing new. Same for every Pony car ever built. Nothing new here, other than a 4 cyl turbo which makes sense with today's gas prices.
        • 7 Years Ago
        Exactly. The Camaro was a huge seller for Chevy, I assumed from day 1 of the announcement this was to be mass produced. As I have mentioned before, this is what makes the Mustang (and the old Camaros) so popular, cheap car with tons of aftermarket and used parts.
        • 7 Years Ago
        Naggs, what's the problem with a V-6 Camaro? I don't think it's just a posermobile; there are just some people out there who would like a stylish midsize car that doesn't look like a Toyota Camry. A V-6 Mustang or Camaro (or Dodge Challenger) accomplishes this very well.
        • 7 Years Ago
        its true, if it wern't for all the wanna be posers who think its just as cool to have a v6, the vehicles could not exist to fulfill its true purpose, to have v8 cylinders and cartoonish amounts of hp
      • 7 Years Ago
      I think they will try to position the Camaro as a sports coupe along the lines of the G35, 350Z, 3 Series Coupe, 6 Series, RX-8, and well I can't think of anything else in this segment at the moment. Just to try to make the Camaro more mainstream and to try to get customers from the other brands.

      And at 260hp, more power than the V6 Mustang, why is everyone complaining about being given more choices? You guys must be communist. The availability of a Turbo 4 doesn't mean we cannot still get our fire breathing V8's
        • 7 Years Ago
        * God help me & I hope Im wrong, but I think thats EXACTLY what it will mean. So much focus on the GREEN, that there will be very little if any hot sauce available.

        Im tellin' you, a SS Super Sport Cabrio with all the trimmings will go for well over double MSRP 'IF' you can find one!

        AND its still a couple of years down the road! Arggg
      • 7 Years Ago
      here the Wikipedia links about pony-car and muscle-car
      http://en.wikipedia.org/wiki/Muscle_car and note also then it includes the muscle-cars from Australia.

      I guess with turbo-V6, RWD turbo-I4 or even....diesel muscle-cars http://blogs.dieselpowermag.com/6224641/diesel-news/musclecars-of-the-future-diesel-powered/index.html I guess we have some "alternative muscle car" just like there alternative rock ;-)
      • 7 Years Ago
      If I were to buy this car it would be my daily driver and I wouldn't want it in a V8...

      GM is doing the right thing offering it in all flavors for every target...

      • 7 Years Ago
      Yes, I'm replying to myself. I just wanted to say that I believe these engine options are a knee jerk reaction to the amount of attention the genisis coupe is getting. GM still has to compete for the 20/30 year old males after all.
      • 7 Years Ago
      Hey, folks...blame the saturation of "station-wagons on truck frames", er, SUV's being pumped out of GM.

      The industry has been caught with their pants down trying to convince regulators that cars like the (now canceled) Dodge Magnum were actually 'trucks', and to get those mpgs onto another list. There have been provisions that allowed some swapping to even things out.

      Under the upcoming CAFE regs, many of these stunts are supposed to be harder to accomplish and GM sees the writing on the wall...SUV's and P/U's profits are like crack-cocaine. Hi-performance cars are not as profitable, their mpg is harder to smudge, and the Insurance Industry demomizes them
        • 7 Years Ago
        Just eliminate the two category rule. Everything that doesn't require a CDL should fall under one standard (maybe not 35mpg) so we won't be creating a government-endorsed incentive to sell trucks to everyone.
        • 7 Years Ago
        .......Oh well. We'll always have crate engines.
      • 7 Years Ago
      Maybe the Camaro is really a CTS in disquise?
        • 7 Years Ago
        i hope it's getting the CTS' sensational V6
      • 7 Years Ago
      I'm very curious to see how heavy the Camaro V6 turns out to be -- and what impact all that weight will have on gas consumption. I suspect that GM will regret having put the Camaro on such a large platform.
      • 7 Years Ago
      Tehehe, he said "efficient camaro".
        • 7 Years Ago
        I would hardly consider 17/26 "fuel efficient." But I agree that it's "fuel efficient for it's power."
      • 7 Years Ago
      Its starting to sound like the Mustang II of the 70's
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