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Subscribe to this threadLexus brand isn't flying in Toyota's home market
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Tagg @ Mar 22nd 2008 8:48PM
It doesn't hurt that the Japanese government has some very strict import standards to protect their industry either.
I don't disagree with you about the Japanese demanding very high quality but the U.S. is no slouch either when it comes to quality. I say that with confidence because that is the reason you don't see any Fiat's or Renault's here anymore.
Lexus fails in Japan because they simply do not buy into the marketing that you can't have a really nice Ford or Chevy. You have to have a Lincoln or a Cadillac to because a Ford or Chevy just isn't good enough because of the badge.
Need proof? Google VW Phateon and you'll see it.