• Mar 20, 2008
The fireworks are cold, the confetti cartridges are spent, and the 2008 World Car of the Year Awards have come to an end. Based on standards of merit, value, safety, environmental responsibility, significance, and emotional appeal, the three finalists were the Volvo Ford Mondeo, Mazda2/Demio and Mercedes C-Class. Don't read any further if, for some reason, you don't want to know what the 2008 World Car of the Year is and you haven't seen the photo above: the Mazda 2/Demio. What we earlier called the squat hatch with the aggressive wedge shape and swooping beltline showed its well-proportioned rump (also our term, and Mazda, feel free to quote us) to worthy competition.

In the other categories, the BMW 118d with Efficient Dynamics took home the World Green Car of the Year Award. In what should have been a surprise to no one, the Audi R8 walked off with trophies from both categories in which it was entered: World Performance Car of the Year and World Car Design of the Year. Having taken the awards in both categories last year as well (with the RS4 and TT), Audi knowS how to get the judges on its side. Now if it can get one million buyers on its side this year, that will really be a trophy it can brag about.


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    • 1 Second Ago
  • 15 Comments
      • 6 Years Ago
      good work mazda! love the new 2!
      • 6 Years Ago
      yay car of the year and we dont get it here! It always is that way wtf
      • 6 Years Ago
      Mazda Tops in USA AND UK Largest Reliability survey in the world
      http://www.automotoportal.com/article/mazda-claims-top-place-in-reliability-survey

      Mazda tops reliability survey in UK
      news.bbc.co.uk/2/hi/business/3131800.stm

      Mazda Tops JD powers survey in Australia
      http://www.goauto.com.au/mellor/mellor.nsf/story2/EEFB6AE8C9CFC4BACA2573F40016EA21

      Mazda tops Autobild survey in Germany 3RD YEAR IN A ROW http://www.just-auto.com/article.aspx?ID=91587

      Mazda tops in AC Nielsen Industry sponsored survey
      yahoo.drive.com.au/Editorial/ArticleDetail.aspx?ArticleID=39115&IsPgd=0


      So Papawhiskey- its about time you go buy a Mazda, dont ya think;)


      • 6 Years Ago
      Bring it to the US please? And not just to the shows!
      • 6 Years Ago
      How many times do mazdas need to be voted the best on earth before Americans start buying them?
        • 6 Years Ago
        I would be more inclined to buy a Mazda if they were as reliable as a Toyota, or a Honda.....but they aren't. Therefore, they aren't the best on Earth. I will give them credit for being more dependable than any of the domestics or European offerings.
          • 6 Years Ago
          Mazdas are selling more, but still nowhere near what honda and toyota sell. And papawhiskey, might want to set the bottle down and check out http://www.automotoportal.com/article/mazda-claims-top-place-in-reliability-survey

          Mazda's reliability has been kicking ass over the last few years, if you look at the true mazda mazdas. The 6 and the other ford derivative junk isn't so hot, but the 3, 5, MX5, etc are WAY up there.
        • 6 Years Ago
        If you check the last several months of Mazda sales I think you'll find that they are.
        • 6 Years Ago
        You need to check you history Papa - you don't know what you're talking about. Mazda's bad rap comes from their rotary engines of the 80's and 90's. Their inline engine designs have been solid for as long as Mazda has been in the USA. I could say the same about the V6s, but those are sourced from Ford. Fine engines for the most part, albeit a little anemic.

        Maybe if you could stretch your attention span beyond a 30-second TV commecial, you could pull your head out of your ass long enough to know that NOBODY makes a perfect car, and even "the best on Earth" would have it's problems. Whoever has that spot is a debate for another time, but I have the feeling Toyota and Honda are not it.

        A quick comparison to illustrate my point. The following links are restricted to Autoblog, and refer to recalls for American market models spanning January 2006 to present.

        Honda:
        autoblog.com/2007/03/19/engine-problems-lead-honda-to-recall-165-000/
        autoblog.com/2007/03/22/honda-fuel-pump-problems-lead-to-recall-of-390-000-in-japan/
        autoblog.com/2007/02/10/honda-to-recall-civic-hybrids/
        autoblog.com/2008/01/20/honda-recalling-34-300-fits/3

        Toyota:
        autoblog.com/2007/11/14/toyota-rethinks-prius-ad-issues-recall/
        autoblog.com/2007/01/19/553-000-tundra-and-sequoia-models-recalled-for-suspension-fix/
        autoblog.com/2006/05/30/toyota-announces-recall-of-1-million-vehicles/
        autoblog.com/2006/09/18/toyota-exec-answers-recall-issues/
        autoblog.com/2006/08/08/toyota-facing-anothertundra-recall/
        autoblog.com/2006/07/13/toyota-u-s-recall-extravaganza/

        Mazda:
        autoblog.com/2006/08/24/mazda-to-recall-the-rx-8/

        Looking further into Mazda's history reveals they've had their share of problems in the past, including defective airbags on MPVs and engine fires on a limited run of Protégé models, both of which occured in the mid to late 90's. The interesting thing here is that Mazda's recent history is significantly better than Honda and Toyota: you essentially have to go back 10 years to see Mazda struggling with issues that Honda and Toyota are working to fix *today*.

        Again, the point is not to say Mazda is perfect, but given their history, and what they offer for the money now, Mazda is very much the superior deal to Honda and Toyota. But hey, it's your wallet. Vote with your dollars I say. If you don't need to be informed to vote in government elections, then who cares about cars.

        Honda and Toyota make great products that are genuinely worth the money, but don't kid yourself - they need work. And please.. fail to come here all smug like you know what you're talking about when it's clear you could stand some improvement too.
      • 6 Years Ago
      Good! Gimme!
      • 6 Years Ago
      Good!
      Congratulations to Mazda on winning this with a micro car!

      Now, grow a marketing brain and bring this car to North America, please!
        • 6 Years Ago
        Yeah, bring it stateside now.
        • 6 Years Ago
        co-sign!
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