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Click above for a high-res gallery of the Kia KOUP concept.

We were able to get a sneak peak of Kia's newest concept last night, but the wraps finally came off the KOUP at 9:40AM this morning, and the concept offers a design study that will most certainly influence the automaker's future offerings. The KOUP is a cab-forward two-door in a similar vein as the Honda Civic, but fortunately or unfortunately, that's not where the similarities end. The front fascia is a nice amalgamation of the Euro-Civic, with a few cues that are strikingly similar to Mitsubishi's current gaping maw. The beltline, beginning beneath the carbon fiber wing mirrors, plummets to define the slightly sculpted sides and terminates into a Lancer-like rear end. Naturally, Kia saw fit to outfit the KOUP with a handful of typical concept elements, including a panoramic glass roof, carbon fiber diffusers (front and rear) and Brembo calipers with cross-drilled rotors.

While the exterior design is handsome enough -- in a watered-down, mashup kind of way -- the real interesting bit is under the hood. Kia has outfitted the concept with a 2.0-liter Theta II turbocharged engine with direct injection that's putting out (according to the automaker) 290 hp and 289 lb.-ft. of torque beginning at 2,000 rpm. That theoretical grunt is sent to the front wheels that are suspended by a MacPherson strut setup, while out back a dual-link arrangement balances ride quality and handling. The KOUP is also equipped with Continuous Damping Control (CDC), which should keep things composed and comfortable when the going gets sporty.

Overall, the KOUP concept proves that Kia might finally be getting its stylistic act together, despite some of the derivative design cues that this too-close-to-production two-door is sporting.

New York 2008: Kia Koup concept unveiled


Design Cues, Indicative of an Emotional and Powerful Driving Experience,
Reflect Brand Evolution

• Distinctive "check mark" shape furthers the performance-inspired appearance
• Realistic interior design makes KOUP a true driver's car

NEW YORK, March 20, 2008 – Combining youthful exuberance with a sporty and sleek design, Kia Motors America (KMA) today globally debuted the KOUP concept at the 2008 New York International Auto Show (NYIAS) during a press conference at the Jacob K. Javits Convention Center. Illustrating the shape and evolution of future Kia vehicles, the simple yet bold and aggressive KOUP exterior is complemented by its realistic and sleek interior design. Originating from the Kia Motors America Design Center in Irvine, Calif., the KOUP concept embodies Kia's philosophy of "Exciting and Enabling" with its balanced proportions and fluid design set to evoke an emotional driving experience.

"The Kia KOUP concept represents the future of the Kia brand and its dynamic vehicles that speak to our core philosophies," said Tom Kearns, chief designer of KMA. "Kia strives to appeal to the emotional side of car enthusiasts who seek adventure and want to take a leap into the future with style and advanced technology, and the KOUP effectively delivers."

First Glance

Curb appeal begins with the KOUP's balanced proportions and fluid design. From the tab-shaped and purposeful upper grille to the high-tech and pragmatic headlamps, the front fascia's form gives the vehicle a bold and aggressive stance.

The KOUP features an uncomplicated yet dynamic wedge shape along its sides stemming from its glowing, carbon fiber and black chrome enhanced LED lamp lenses.

While the KOUP's overall form is simple and precise, it makes a design statement with positive tension created by a "swoosh" that swoops from the "C" pillar forward, down to the "A" pillar and flares all the way back around to the rear deck lid. A trailing horizontal lip along the deck lid tapers up toward the outer ends to meet up with the swoosh from the beltline. The rocker sill has a distinctive "check mark" shape and prominent wheel flares that give the KOUP a strong, lowered stance. The short overhangs and wide stance reflect its well-balanced and responsive character.

No element of high-style design is missing in the KOUP concept as illustrated by its greenhouse-integrated, panoramic-view glass with two panels extending from the windshield through the roof to the backlight, appearing as two parallel pieces of glass – similar to a fighter jet cockpit. Segregating the glass panels, an interior mood light runs the full length of the greenhouse. To further the performance-inspired appearance with sporty elegance, carbon fiber enhancements accent the KOUP's chin spoiler, lamp lenses, cowl panel, side-view mirrors, rear bumper insert and rear diffuser, while flashy twin wheel spokes include carbon fiber inserts paired with an open design to show off the Brembo® calipers and cross-drilled rotors.

Inside the Cockpit

Conceived artfully and with graphic precision, the KOUP's interior hones in on the desires of auto enthusiasts from the inward lean of the dashboard and Supervision instrument panel, enhancing the performance-inspired driving experience to the custom-designed, race-inspired steering wheel in front of a three-gauge instrument cluster. Carbon fiber accents on the shifter plate and seat tilt-adjust mechanism reinforce sporty performance.

Audiophiles and car enthusiasts alike will take heed of eight speakers, including large rear deck speakers matched to a juke box audio system, further harmonizing the driving experience. A built-in Bluetooth-enabled navigation system with Map On Demand (MOD) is just the beginning of the telematics services, including safe driving, car maintenance and life/assistance offerings.

The KOUP features a realistic interior design that integrates high-style materials, including rich and supple seat fabrics accentuated with concrete- and black-color trims. As a true driver's car, the front seats contrast the rear seats with opposing colors and patterning and horizontal, padded silicone bars occupy the seat backs for extra comfort. High-tech details are integrated into the interior, including convenient smart key with push button start, and a six-speed automatic transmission with steering column-mounted paddle shifters.

Taking Flight

Powered by a commanding 2.0-liter Theta II turbocharged engine producing 290 horsepower paired with a GDI (Gasoline Direct Injection) twin scroll turbocharger for greater power and efficiency, the KOUP delivers astonishing torque of 289 lb-ft at a low 2,000 rpm sustained to 4,000 rpm. By injecting fuel directly into the cylinder under high pressure using the Kia GDI system, the intake charge is cooled and combustion behavior is improved. Improved combustion assures excellent fuel economy and low emissions. Lower grille openings enable additional air intake for extra power.

Built on a front-wheel-drive unibody frame, coil springs and stabilizer bars complement an independent front suspension featuring MacPherson struts and an independent dual link rear suspension to provide the optimal balance of ride comfort and engine responsiveness. An engine-speed-sensitive, power-assisted rack-and-pinion steering system adds the finishing touch for precise handling. In keeping with the KOUP's sporty essence, Continuous Damping Control (CDC) for quick movements and sharp turns paired with a sport-tuned, four-wheel independent suspension and strut tower bar offer a tighter grip for more spirited driving.


The KOUP concept features all of the standard safety features offered in Kia's regular production vehicle lineup including six standard airbags and a Tire Pressure Monitoring System (TPMS). Electronic Stability Control (ESC) paired with CDC stabilizes the KOUP for maximum contact with the pavement. The large 245/40ZR19 tires complete the KOUP's impressive package. Also included is adaptive front lighting and cruise control, adding to the KOUP's advanced safety technology.

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    • 1 Second Ago
      • 7 Years Ago
      "NO, NO, NO... We said SIMILAR to to the Civic coupe!"
      • 7 Years Ago
      There's a lot this car's styling copies from others, including a very Ford Verve-ish dash, but the end result is quite pleasing. At least, they're not like the Chinese that copy everything to the T and don't even take the time to disguise what they're doing.
      • 7 Years Ago
      Hello glorified Civic...
        • 7 Years Ago
        More like a fusion of Honda Civic and Acura RSX
      • 7 Years Ago
      Civic in the front, lancer in the back, C pillar ripped straight off the nissan gtr. I guess if you're gonna steal something, steal big from many players. Too bad too, I was hoping this would be kind of attractive. The Genesis blew me away, this just sent me away.
      • 7 Years Ago
      I forgot to mention that this ain't the only turbo car kia will release, there is also another RWD coupe that will be released by kia " The hyundai genesis coupe half brother"

      they call it the Audi TT killer.
      • 7 Years Ago
      very good your show the marketing and the i belive that the new spirt. and i happy that the see the site please good estiblishement thanks
      • 7 Years Ago
      I suppose it's a clean, unoffensive, stylish design. But it does look quite unoriginal...
      • 7 Years Ago
      Nowadays, w/ the exception of a few makes (for good - Audi, and bad - BMW), most models borrow styling cues and "look alike" (heck, even Mercedes are looking quite bland these days).

      While not groundbreaking, overall, this design is appealing (tho, in a non-obtrusive way).

      As for the Civic - it's still not a good-looking car (while Honda has the engineering down, most of its models look "awkward").
      • 7 Years Ago
      Looks great! Now, take away the fancy headlights and tail lights, the entire front fascia, the black roof, all the carbon fiber, the flush window glass and door handles, the seats, the creepy driver, the dual exhaust, the shiny dashboard, replace the rims with 14 inchers and you've got your production model.
      • 7 Years Ago
      It terms of design its obviously coming from the new design directer: Peter Schreyer. You guys say it looks like the civic, but I think this guy was designing cars that look like this before the civic even came out. Awesome design btw. Hope fully Screyer will help Kia realize the "sporty" brand image that seperates Kia from Hyundai.
      • 7 Years Ago
      For Kia, that is a impressive design. While it had cues similar to other vehicles, now that we see it all, I think its fairly unique.
      • 7 Years Ago
      This is a wasted opportunity for Kia, Why?
      1) the current tC sells 60-70K units per year..3 Door Hatch.
      2) Astra xr..3 door hatch, 20K.
      After this year, no more 20K or FWD Tiburon... ie, an opening for a 20-22K fwd sporty Kia, 3 door hatch!

      3 doors are better than 2, imho.

      Why get a 2 door sedan(that is what it is, in all reality, with a coupe look)...when 3 doors are available(and more useful)?
      PS: gas is 3.50 a gallon..290HP?
      Ummm... anyone here of maybe 200HP, 30 MPG?
      I dunno.
      PS; if the Scion Hako is repalcing the current tC.. Ummm, Kia. BIG OPPOTUNITY there to catch 250-300,000 tC owners looking for a new ride in 2010-2011...3 Doors.
        • 7 Years Ago
        I'm pretty sure you are the only one complaining about this point. I could care less whether a car had a trunk or a hatch, as long as it's got room in the back to stick things, and room in the backseats for... sitting.
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