
Click above for a high-res gallery of the Kia KOUP concept.
We were able to get a sneak peak of Kia's newest concept last night, but the wraps finally came off the KOUP at 9:40AM this morning, and the concept offers a design study that will most certainly influence the automaker's future offerings. The KOUP is a cab-forward two-door in a similar vein as the Honda Civic, but fortunately or unfortunately, that's not where the similarities end. The front fascia is a nice amalgamation of the Euro-Civic, with a few cues that are strikingly similar to Mitsubishi's current gaping maw. The beltline, beginning beneath the carbon fiber wing mirrors, plummets to define the slightly sculpted sides and terminates into a Lancer-like rear end. Naturally, Kia saw fit to outfit the KOUP with a handful of typical concept elements, including a panoramic glass roof, carbon fiber diffusers (front and rear) and Brembo calipers with cross-drilled rotors.
While the exterior design is handsome enough -- in a watered-down, mashup kind of way -- the real interesting bit is under the hood. Kia has outfitted the concept with a 2.0-liter Theta II turbocharged engine with direct injection that's putting out (according to the automaker) 290 hp and 289 lb.-ft. of torque beginning at 2,000 rpm. That theoretical grunt is sent to the front wheels that are suspended by a MacPherson strut setup, while out back a dual-link arrangement balances ride quality and handling. The KOUP is also equipped with Continuous Damping Control (CDC), which should keep things composed and comfortable when the going gets sporty.
Overall, the KOUP concept proves that Kia might finally be getting its stylistic act together, despite some of the derivative design cues that this too-close-to-production two-door is sporting.
New York 2008: Kia Koup concept unveiled
PRESS RELEASE
KIA DEBUTS KOUP CONCEPT AT 2008 NEW YORK INTERNATIONAL AUTO SHOW
Design Cues, Indicative of an Emotional and Powerful Driving Experience,
Reflect Brand Evolution
• Distinctive "check mark" shape furthers the performance-inspired appearance
• Realistic interior design makes KOUP a true driver's car
NEW YORK, March 20, 2008 – Combining youthful exuberance with a sporty and sleek design, Kia Motors America (KMA) today globally debuted the KOUP concept at the 2008 New York International Auto Show (NYIAS) during a press conference at the Jacob K. Javits Convention Center. Illustrating the shape and evolution of future Kia vehicles, the simple yet bold and aggressive KOUP exterior is complemented by its realistic and sleek interior design. Originating from the Kia Motors America Design Center in Irvine, Calif., the KOUP concept embodies Kia's philosophy of "Exciting and Enabling" with its balanced proportions and fluid design set to evoke an emotional driving experience.
"The Kia KOUP concept represents the future of the Kia brand and its dynamic vehicles that speak to our core philosophies," said Tom Kearns, chief designer of KMA. "Kia strives to appeal to the emotional side of car enthusiasts who seek adventure and want to take a leap into the future with style and advanced technology, and the KOUP effectively delivers."
First Glance
Curb appeal begins with the KOUP's balanced proportions and fluid design. From the tab-shaped and purposeful upper grille to the high-tech and pragmatic headlamps, the front fascia's form gives the vehicle a bold and aggressive stance.
The KOUP features an uncomplicated yet dynamic wedge shape along its sides stemming from its glowing, carbon fiber and black chrome enhanced LED lamp lenses.
While the KOUP's overall form is simple and precise, it makes a design statement with positive tension created by a "swoosh" that swoops from the "C" pillar forward, down to the "A" pillar and flares all the way back around to the rear deck lid. A trailing horizontal lip along the deck lid tapers up toward the outer ends to meet up with the swoosh from the beltline. The rocker sill has a distinctive "check mark" shape and prominent wheel flares that give the KOUP a strong, lowered stance. The short overhangs and wide stance reflect its well-balanced and responsive character.
No element of high-style design is missing in the KOUP concept as illustrated by its greenhouse-integrated, panoramic-view glass with two panels extending from the windshield through the roof to the backlight, appearing as two parallel pieces of glass – similar to a fighter jet cockpit. Segregating the glass panels, an interior mood light runs the full length of the greenhouse. To further the performance-inspired appearance with sporty elegance, carbon fiber enhancements accent the KOUP's chin spoiler, lamp lenses, cowl panel, side-view mirrors, rear bumper insert and rear diffuser, while flashy twin wheel spokes include carbon fiber inserts paired with an open design to show off the Brembo® calipers and cross-drilled rotors.
Inside the Cockpit
Conceived artfully and with graphic precision, the KOUP's interior hones in on the desires of auto enthusiasts from the inward lean of the dashboard and Supervision instrument panel, enhancing the performance-inspired driving experience to the custom-designed, race-inspired steering wheel in front of a three-gauge instrument cluster. Carbon fiber accents on the shifter plate and seat tilt-adjust mechanism reinforce sporty performance.
Audiophiles and car enthusiasts alike will take heed of eight speakers, including large rear deck speakers matched to a juke box audio system, further harmonizing the driving experience. A built-in Bluetooth-enabled navigation system with Map On Demand (MOD) is just the beginning of the telematics services, including safe driving, car maintenance and life/assistance offerings.
The KOUP features a realistic interior design that integrates high-style materials, including rich and supple seat fabrics accentuated with concrete- and black-color trims. As a true driver's car, the front seats contrast the rear seats with opposing colors and patterning and horizontal, padded silicone bars occupy the seat backs for extra comfort. High-tech details are integrated into the interior, including convenient smart key with push button start, and a six-speed automatic transmission with steering column-mounted paddle shifters.
Taking Flight
Powered by a commanding 2.0-liter Theta II turbocharged engine producing 290 horsepower paired with a GDI (Gasoline Direct Injection) twin scroll turbocharger for greater power and efficiency, the KOUP delivers astonishing torque of 289 lb-ft at a low 2,000 rpm sustained to 4,000 rpm. By injecting fuel directly into the cylinder under high pressure using the Kia GDI system, the intake charge is cooled and combustion behavior is improved. Improved combustion assures excellent fuel economy and low emissions. Lower grille openings enable additional air intake for extra power.
Built on a front-wheel-drive unibody frame, coil springs and stabilizer bars complement an independent front suspension featuring MacPherson struts and an independent dual link rear suspension to provide the optimal balance of ride comfort and engine responsiveness. An engine-speed-sensitive, power-assisted rack-and-pinion steering system adds the finishing touch for precise handling. In keeping with the KOUP's sporty essence, Continuous Damping Control (CDC) for quick movements and sharp turns paired with a sport-tuned, four-wheel independent suspension and strut tower bar offer a tighter grip for more spirited driving.
Safety
The KOUP concept features all of the standard safety features offered in Kia's regular production vehicle lineup including six standard airbags and a Tire Pressure Monitoring System (TPMS). Electronic Stability Control (ESC) paired with CDC stabilizes the KOUP for maximum contact with the pavement. The large 245/40ZR19 tires complete the KOUP's impressive package. Also included is adaptive front lighting and cruise control, adding to the KOUP's advanced safety technology.













Reader Comments (Page 1 of 4)
Justin @ Mar 20th 2008 9:07AM
Hello glorified Civic...
Mehul @ Mar 20th 2008 9:53AM
More like a fusion of Honda Civic and Acura RSX
Taylor @ Mar 20th 2008 9:08AM
Build it please.
MPman @ Mar 20th 2008 9:53AM
This KIA KOUP KAR looks KYOOL!
James @ Mar 20th 2008 9:09AM
I suppose it's a clean, unoffensive, stylish design. But it does look quite unoriginal...
easyrider425 @ Mar 20th 2008 9:13AM
That's the best looking Kia I've ever seen. (kinda like saying, that's the best looking potato I've ever seen.)
It looks like Hyundai/Kia have a better idea of what the youth want than Toyota and their Scion thing.
Larry @ Mar 20th 2008 5:41PM
BUT... the current Sportage is, IMHO, the "cutest" of the small "SUV's".... and, again, in my humble opinion? is NOT derivative.
Bill @ Mar 20th 2008 9:14AM
The success of this vehicle will come down to how much less than $16K they can make it because that's how much a striped Scion TC costs. To make up for the quality disparity between Toyota and KIA.
Chaz @ Mar 20th 2008 9:46AM
perceived quality disparity
DKB_SATX @ Mar 20th 2008 1:01PM
I'd have to say that the 10-year warranty and equipment levels should make up for any perceived quality disparity. It doesn't seem to in the real world, but it should. I know I'd shop an Optima before a Camry because of the good reviews of its on-road manners, good MSRP, great warranty and ease of negotiating a killer deal. That said, TC buyers are buying image so they might ignore the Kia as "uncool" and never do a real comparison.
Chris @ Mar 20th 2008 9:15AM
I love that aggressive look on the front end.
Actually I like the exterior as a whole. I would not compare it to a Civic (I own a Civic) but more against the Acura version... just better looking
Cross @ Mar 20th 2008 9:15AM
Wow.... a rebadged civic... what the hell?!?!
Gstill @ Mar 20th 2008 9:20AM
Looks like a Civic, and I see the Lancer front-end of it. The back to me has kind of an older Infiniti look to it.
It will probably come down to how cheap they can sell it for. But I agree that using styling like this on future cars like the Spectra would benefit Kia quite a bit.
FSM @ Mar 20th 2008 9:22AM
You guys are nuts this looks nothing like a Civic. I hate the Civic but this appeals to me, plus what Civic has almost 300hp?
dildomassive @ Mar 20th 2008 9:24AM
I'm 50/50 on this one. In some angles it looks like any domestic junk. but in some others it look ok.
MajorGeek @ Mar 20th 2008 9:26AM
For Kia, that is a impressive design. While it had cues similar to other vehicles, now that we see it all, I think its fairly unique.
eightyd @ Mar 20th 2008 9:32AM
Civic in the front, lancer in the back, C pillar ripped straight off the nissan gtr. I guess if you're gonna steal something, steal big from many players. Too bad too, I was hoping this would be kind of attractive. The Genesis blew me away, this just sent me away.
Galley @ Mar 20th 2008 9:34AM
Finally, a Kia with decent styling.
Guenther @ Mar 20th 2008 9:35AM
That is a lot of snot for a little FWD coupe. I do like the looks. It should compare quite nicely to the tC and cvc.
SPG @ Mar 20th 2008 9:36AM
Sporty coupes are always welcome.
I'm guessing the price would be decent as well.
However, as most other people commenting have pointed out, it really looks like a customer Civic/Focus coupe.