http://www.autoblog.com/2008/03/19/tagline-shuffle-bold-moves-out-ford-drive-one-in/ Autoblog Comments for Tagline shuffle: "Bold Moves" out, "Ford. Drive One" in http://www.autoblog.com/media/feedlogo.gif http://www.autoblog.com en-us Copyright 2008 Weblogs, Inc. The contents of this feed are available for non-commercial use only. Blogsmith http://www.blogsmith.com/http://www.autoblog.com/2008/03/19/tagline-shuffle-bold-moves-out-ford-drive-one-in/http://www.autoblog.com/2008/03/19/tagline-shuffle-bold-moves-out-ford-drive-one-in/Mar 19th 2008 7:46AMhttp://www.autoblog.com/2008/03/19/tagline-shuffle-bold-moves-out-ford-drive-one-in/http://www.autoblog.com/2008/03/19/tagline-shuffle-bold-moves-out-ford-drive-one-in/
The Top Ten
Porche
Lexus
Lincoln (Ford Motor Company)
Honda
Mercedes
Jaguar (Ford Motor Company)
Toyota
Mercury (Ford Motor Company)
Infiniti
Ford (Ford Motor Company)]]>Mar 19th 2008 10:59AMhttp://www.autoblog.com/2008/03/19/tagline-shuffle-bold-moves-out-ford-drive-one-in/http://www.autoblog.com/2008/03/19/tagline-shuffle-bold-moves-out-ford-drive-one-in/
I don't think the initial quality measure is worth a whole lot to begin with, I mean Mercedes-Benz is in the top 10. Might as well have Lada, VW and Fiat too. ]]>Mar 19th 2008 1:14PMhttp://www.autoblog.com/2008/03/19/tagline-shuffle-bold-moves-out-ford-drive-one-in/http://www.autoblog.com/2008/03/19/tagline-shuffle-bold-moves-out-ford-drive-one-in/They are okay, but initial quality is BS. It should be about actual durability, not subjective scores.
]]>Apr 15th 2008 8:26PMhttp://www.autoblog.com/2008/03/19/tagline-shuffle-bold-moves-out-ford-drive-one-in/http://www.autoblog.com/2008/03/19/tagline-shuffle-bold-moves-out-ford-drive-one-in/Mar 19th 2008 8:16AMhttp://www.autoblog.com/2008/03/19/tagline-shuffle-bold-moves-out-ford-drive-one-in/http://www.autoblog.com/2008/03/19/tagline-shuffle-bold-moves-out-ford-drive-one-in/Mar 19th 2008 12:16PMhttp://www.autoblog.com/2008/03/19/tagline-shuffle-bold-moves-out-ford-drive-one-in/http://www.autoblog.com/2008/03/19/tagline-shuffle-bold-moves-out-ford-drive-one-in/
My bonus depends on it.

Seriously, it's not a bad tag line. If you take the time to read the WSJ article, "Drive One" is meant to be like Nike's "Just Do It".

So in that light, it makes some sense. Now Ford just has to stick with it for more than 12 months and drive it forward.]]>Mar 19th 2008 1:57PMhttp://www.autoblog.com/2008/03/19/tagline-shuffle-bold-moves-out-ford-drive-one-in/http://www.autoblog.com/2008/03/19/tagline-shuffle-bold-moves-out-ford-drive-one-in/Mar 19th 2008 8:21AMhttp://www.autoblog.com/2008/03/19/tagline-shuffle-bold-moves-out-ford-drive-one-in/http://www.autoblog.com/2008/03/19/tagline-shuffle-bold-moves-out-ford-drive-one-in/Mar 19th 2008 8:57AMhttp://www.autoblog.com/2008/03/19/tagline-shuffle-bold-moves-out-ford-drive-one-in/http://www.autoblog.com/2008/03/19/tagline-shuffle-bold-moves-out-ford-drive-one-in/Mar 19th 2008 11:27AMhttp://www.autoblog.com/2008/03/19/tagline-shuffle-bold-moves-out-ford-drive-one-in/http://www.autoblog.com/2008/03/19/tagline-shuffle-bold-moves-out-ford-drive-one-in/Mar 19th 2008 11:57AMhttp://www.autoblog.com/2008/03/19/tagline-shuffle-bold-moves-out-ford-drive-one-in/http://www.autoblog.com/2008/03/19/tagline-shuffle-bold-moves-out-ford-drive-one-in/Mar 19th 2008 12:35PMhttp://www.autoblog.com/2008/03/19/tagline-shuffle-bold-moves-out-ford-drive-one-in/http://www.autoblog.com/2008/03/19/tagline-shuffle-bold-moves-out-ford-drive-one-in/Mar 19th 2008 12:39PMhttp://www.autoblog.com/2008/03/19/tagline-shuffle-bold-moves-out-ford-drive-one-in/http://www.autoblog.com/2008/03/19/tagline-shuffle-bold-moves-out-ford-drive-one-in/Mar 20th 2008 11:17AMhttp://www.autoblog.com/2008/03/19/tagline-shuffle-bold-moves-out-ford-drive-one-in/http://www.autoblog.com/2008/03/19/tagline-shuffle-bold-moves-out-ford-drive-one-in/Mar 19th 2008 8:22AMhttp://www.autoblog.com/2008/03/19/tagline-shuffle-bold-moves-out-ford-drive-one-in/http://www.autoblog.com/2008/03/19/tagline-shuffle-bold-moves-out-ford-drive-one-in/Mar 19th 2008 10:02AMhttp://www.autoblog.com/2008/03/19/tagline-shuffle-bold-moves-out-ford-drive-one-in/http://www.autoblog.com/2008/03/19/tagline-shuffle-bold-moves-out-ford-drive-one-in/Mar 19th 2008 8:23AMhttp://www.autoblog.com/2008/03/19/tagline-shuffle-bold-moves-out-ford-drive-one-in/http://www.autoblog.com/2008/03/19/tagline-shuffle-bold-moves-out-ford-drive-one-in/
Ford is moving, or driving, in the right direction. Let's hope they have enough time and working capital to get to where they want to be!]]>Mar 19th 2008 8:26AMhttp://www.autoblog.com/2008/03/19/tagline-shuffle-bold-moves-out-ford-drive-one-in/http://www.autoblog.com/2008/03/19/tagline-shuffle-bold-moves-out-ford-drive-one-in/-- Yep.

wrt to the rest of the original post, good points - well presented.]]>Mar 19th 2008 8:47AMhttp://www.autoblog.com/2008/03/19/tagline-shuffle-bold-moves-out-ford-drive-one-in/http://www.autoblog.com/2008/03/19/tagline-shuffle-bold-moves-out-ford-drive-one-in/
Now don't confuse "quality built" with "fun". In fact I know Ford makes quality vehicles, far better than GM or Chrysler but they have taken the "fun" appeal out of driving them. Now when the "real" Focus comes here in 2 years then Ford will have a fun car to drive, along with a supposed "redefined" Taurus. Speaking of which I really hope they are not just going to throw some sporty panels on the current design because right now the new 500/Taurus makes the perfect candidate to replace the Crown Vic, and not exactly cut out for being truly sporty due to it's weight.]]>Mar 19th 2008 9:01AM