Filed under: New York Auto Show, Etc., Marketing/Advertising
New York 2008: IAG names most effective car ads
The folks at IAG Research handed out their second annual automotive advertising awards this morning in New York. We wouldn't have really covered them but we happened to be there for the Bob Nardelli keynote that followed, so we took a few notes. IAG judges ads by effectiveness rather than on artistic merit so it was interesting to see that ads that might have been entertaining weren't necessarily pushing iron out the showroom doors. There were six categories and the winner in each ended up being the
Most Effective Overall Ad (Luxury Brand): Lexus - Hockey Practice
Most Effective Overall Ad (Non-Luxury Brand): Chevrolet - Ain't We Got Love
Most Liked Ad: Hummer - Video Game Alt
Most Effective Established Nameplate Launch Campaign: Toyota Tundra - Those crazy rugged stunts
Most Effective New Nameplate Launch Campaign: Hyundai Veracruz - Lexus EX owner accidentally gets into adjacent Veracruz
The Green Award: Subaru - Soul of Subaru
Reader Comments (Page 1 of 1)
H4MM3R 4:42PM (3/19/2008)
How did people make it though life before all these awards? Next thing is an award for taking $h*t.
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HotRodzNKustoms 6:32PM (3/19/2008)
Subaru, even though they run those inherently dirty flat 4's and 6's.
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Scouty 10:02AM (3/24/2008)
How is PZEV "inherently dirty"...?
stang_fan 6:44PM (3/19/2008)
Maybe it's because I don't have cable or a dish, but some of these commercials DON'T ring a bell with me...so is that being effective?
I DO remember the Tundra ads, and always figured they were like that recent Ford F-150 where the truck was swung around on a centrifuge. That is, someone came up with an idea that LOOKED dramatic, tested the truck to see if it was repeatable (and not a fluke), and then filmed it. BTW, I'm not so sure about that one ad where the tundra "saves" a large container from being dropped into a crevasse.
An as far as the Lexus owner "confusing" a VeraCruz for his RX....if I were Toyota, I'd be extremely embarrassed. And it just goes to prove most of these crossovers, no matter who builds them, LOOK ALIKE.
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tamzed 7:00PM (3/19/2008)
i reckon this is still the best . Good aussie add with the falcon xr8 ute in a fantasy mans world .
http://www.youtube.com/watch?v=2kd2mMa0KqE&feature=related
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