• Mar 19, 2008
Click above for a high-res rubber-burning gallery

If there were ever a fail-safe formula for a press conference, Hyundai nailed it. While we're normally forced to endure lengthy tomes about an automaker's past achievements and the blatherings of egomaniacal execs, Hyundai comes out with two Genesis coupes doing burnouts, e-brake turns and powerslides, then caps it all off with enough pyrotechnics to make North Korea nervous. It was unequivocally badass, and not only does Hyundai have the recipe for a kicking press conference, they know how to cook up exactly what enthusiasts have been asking for.

Under the expert direction of a duo of bombshell drivers (one of which is Angelina Jolie's stunt driver, and both of which can be seen in the gallery), the two coupes made their way around the makeshift track in a smoky haze that was only partially caused by the copious amount of rubber put down on the faux tarmac (the rest was from the fireworks). Both models were present – the 310-hp, 3.8-liter V6 and the 223-hp (217 on swill-fuel) turbocharged 2.0-liter four. While there was a lot of talk about giving the people what they've yearned for, there was no word on price. We're guessing that the V6 will be somewhere around $25,000, while the turbo'd 2.0-liter will just crest the $20k mark.

Check out all the official info on the 2010 Hyundai Genesis Coupe in our original post, but don't forget to peruse the high-res gallery of live action shots from the presser below and the video too!








I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 44 Comments
      • 6 Years Ago
      90 hp differene from V6 to I4? and with only a 5 grand spread? I was expecting at least 240hp from the turbo 4. The 3400lbs better be base V6 and a Base I4 is hopefully close to 3200lbs (V6 has LSD as well as other options not avail. on I4, assuming anyway). That way if there is a light weight version and they can get it around 3000lbs with 250hp, you got a really nice starting point.

      However for $5,000 though, I'll take the extra 200Lbs or so and the 90 extra HP!
      • 6 Years Ago
      http://youtube.com/watch?v=yCbG9iSlvBk

      And they ripped off the intro song from this commercial.
        • 6 Years Ago
        For some reason, the song reminded me of Sanjaya from last year's American Idol. I can't get it out of my head!!!
      • 6 Years Ago
      I think this has got to be one of the best cars to come out of Korea... Bottom line. Who else offers a cheap RWD turbo coupe, that is worth looking at, any where? The return to RWD, I can't hardly wait!!
      • 6 Years Ago
      lol, the exterior of this Hyundai reeks.
        • 6 Years Ago
        I agree the CTS and the stangs interiors are awful, like some one went to the bathroom in them.
      • 6 Years Ago
      oh-la-la......u rock baby
      • 6 Years Ago
      Nissan really should have designed a car similar to this when they brought back the Z. As long as the price is low enough and the performance is there Hyundai should have no problem selling them. But please Hyundai, redesign your crappy emblem. That flying H just looks awful on a car this sweet.
      • 6 Years Ago
      Hyundai really knows how to put on a show. This car blows every other coupe in its price range. This is definitely a winner.
      • 6 Years Ago
      I have not drivin this vehicle myself, only the four door. Please keep posted, I am hoping genesis coupe training for us will be soon.
      • 6 Years Ago
      The rear window kink ruins the car for me. Overall nice shape and proportions, but I can't get over that ugly kink.
      • 6 Years Ago
      310 hp and only 0-60 is "under 6 sec"?

      even if that is like 5.4, that is still underwhelming. also, why are the brakes so big? why is that necessary?

      probably going to weight 3600 lbs, too bad
      • 6 Years Ago
      Disguise Ann, Hey!
      Sunshine, Die Gay!
      Anguish-Eyed Sin :(
      Asinine Shed Guy >8[
      I'd Hue In Gayness!
      Hi, Gunny Disease!! :p
      His Genuine Days...
      _Hyundai Genesis_
      • 6 Years Ago
      My guess about the big red brakes on the intro picture (the red turbo coupe) is that they were equipped for better control for the show and to add a little pizzazz. As nice as it would be I dont see them being offered even as an option, not at least this early.
    • Load More Comments