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Reader Comments for
Subscribe to this threadToyota's racing investments finally paying off?
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Temple @ Mar 18th 2008 7:47PM
Toyota is a global brand, they build cars everywhere, including America. Their sporting efforts in NASCAR is designed to be watched by Americans and are designed, run, and raced by Americans. Their European F1 efforts are based in Germany, run and raced by Europeans(an Italian and German) for primarily a European audience. Toyota's SuperGT racing efforts, are watched by Japanese, and are subsequently run and raced by the Japanese.
Motorsports is really an advertising medium for these manufacturers designed for a specific target audience. Not everything is about race and nationality.
Tourian @ Mar 18th 2008 8:04PM
@Temple
I could be wrong but I think most of the SuperGT drivers are European, maybe even a couple of Americans. In other words I think Japanese drivers aren't in the majority in that series. Not that it means anything really, but it would be interesting if NASCAR were more diverse.