• Mar 18, 2008

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Buick gave a sneak peak today of its Invicta concept car that will be revealed next month in China at the Beijing Motor Show. The design will be an evolution of the sleek Riviera Concept, and was a collaboration of efforts between various GM Design Studios around the world to create what Buick hopes will be a vehicle with international appeal in its two largest markets - the United States and China. The Invicta, a name which hasn't been used by the Buick brand since 1963, will also feature retro design cues from Buicks of the past. A short press release can be found after the jump, and look for the full details on the Invicta in just over a month when it makes its official debut in Beijing. We'll, of course, have someone there to relay back all the info on this Sino-American hybrid.

[Source: GM]


PRESS RELEASE:

NEW YORK – Buick took another step to bolster its global design presence with a sneak peek at a luxurious show car it plans to reveal in China at the Beijing Motor Show on April 19. Named Invicta, Buick's show car reflects the way General Motors utilizes design and engineering talent around the world to execute a premium vehicle with international appeal.

The Invicta, which is Latin for "invincible," evolves Buick's global design direction from the Riviera concept introduced last year in Shanghai. The Invicta show car was co-developed by GM design centers in North America and China to meet customers' expectations equally in the world's two largest automotive markets.

"Buick's global appeal created an opportunity for GM Design Centers to elevate our collaboration to new levels. Using our virtual reality centers in Warren, Mich. and Shanghai, designers fused the best ideas from both cultures during the development of the Invicta, " said Edward T. Welburn, vice president, General Motors Global Design. "The result will set a new design standard for Buick, and it couldn't have been achieved by one studio working in isolation. The Invicta represents another significant design milestone in Buick's history."

Invicta draws inspiration from the Riviera concept with a modern and graceful exterior design matched by a sumptuous interior. Invicta pays homage to Buicks of the 1940s through the 1970s with its nostalgic sweepspear design cue, a curved line running the length of the car. The exterior also features Buick's signature vertical chrome waterfall grille and a new look to its portholes. The Invicta interior will share Riviera's ambient lighting feature and lavish design.

Buick returns the Invicta name after a 45-year hiatus. Buick originally introduced the Invicta in North America as a production vehicle from 1959 to 1963. It is the first time the nameplate has appeared on a Buick in China.



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    • 1 Second Ago
  • 16 Comments
      • 6 Years Ago
      After looking at it for a long time and then older buick pictures, the only headlights that I could imagine on a silhouette like that is the unit from the China Park Avenue or a BMW which is something I haven't seen stateside. Of course I'm speculating on a drawing (fooled me at first) of an outline of something I haven't completely seen.
      • 6 Years Ago
      Based on what they're showing, it looks quite interesting.
      ross
      • 6 Years Ago
      it actually looks to have the profile of the LaCrosse we've seen testing....maybe a name change is in order...please let there be a name change....
      • 6 Years Ago
      Let's hope that GM builds the stunning Riviera concept that preceded this seemingly hopeful sleek design, then possibly the Invicta too and rise up phoenix-like from their ashes of design neglect accumulating for easily 20 years now. When I was a kid, Buicks turned heads and were design icons...even today the 70's era boat tail Rivieras are stunners. Look at the very first Olds Toronado...would look on the road even today! GM needs to quit designing beautiful concept cars then refusing to build them....just think how many sales Buick would have had if they built the LaCrosse and Velite concepts! Same goes for Chevy had they produced both Nomads, either of which could have rendered the tragically numb Cavalier still born. Why tease us with proof they CAN design remarkable looking cars, then not build them year after year after year? At times it seems that GM has a built in death wish, sad in view of their once owning the zenith of automotive design.
      • 6 Years Ago
      The return of the Invicta name, loved my first 60 Invicta Custom two door hardtop back in 65, enjoy my fully restored 60 now that I bought about a year and a 1/2 ago. $500 for the first one 22,500 for the next one.
      • 6 Years Ago
      I think by retro cues means just that. Not retro design. That means there will be some bits of the design that will reference to the older Buicks and not the overall design. Especially since they said that it will be the next evolution from the Rivera concept from last year.
      To give you an idea of what they might mean, The new Cadillacs have retro cues if you can believe it or not: The stacked headlights and the tail fins are the best examples. That doesn't make them retro as you can see.
      • 6 Years Ago
      Nice post!! Thanks for sharing.
      keep up the work.

      • 6 Years Ago
      No the problem with the cars for China from GM is that they do not speak to the retro name, at least when looking at the Riviera concept from a couple years back. I hope the Invicta will be a little more true, but I don't know if China will be into the heavily angled quad headlights of the days of old. Either way it is good to see Buick get some attention it is a quiet high quality brand.
      • 6 Years Ago
      Oh. yay. just what GM needs MORE retro design cues from the past. I guess that's easier then spending a bit of time and money coming up with a killer new design language ie the ford mondeo et-al.
        • 6 Years Ago
        That looks retro how?

        Cues vs. BLAST FROM DA PAST (à la PT, HHR, Beetle(sp), current gen Mustang) != the same
      • 6 Years Ago
      Dear Buick Dealers,

      If Buick asks if you'd like something like this in your showrooms, the answer is "yes." You did enough damage with the whole Park Avenue fiasco.
        • 6 Years Ago
        Ohhhh, duh.

        On a side note, I was just on the GM of China site last night getting my China only Buick fix.
        • 6 Years Ago
        Park Avenue?
        Those were at least non-offensive and even half decent (exterior only).
        The last LeSabre, now that was just a tragic mess.
      • 6 Years Ago
      D'eeeeer that's like VERY similar to the Infiniti ads lol.
      • 6 Years Ago
      Regarding the whole retro/not retro debate, it is possible to have retro cues without looking retro. The new CTS does that impeccably. The vertical taillights are a steal right off the old "tailfins" that made caddies popular since the 50s. But no one would call the new CTS retro.

      Buick NEEDS this car along with the riviera and maybe a small crossover (smaller than the enclave, perhaps on the alpha RWD platform). Buick is shaping up as a Lincoln competitor (or is it the other way around). Either way, they need to make superior products in each category, and that is something that they must improve upon with Lincolns addition of the MKS, MKX, and soon, the MKT and redesigned and more powerful MKZ.
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