Leave it to a Japanese company to try and make engines cute and friendly. In a new advertising campaign titled "Engines," Honda has unleashed four animated engines (well, three engine and a hydrogen fuel cell) bouncing around a world of expensive gasoline and rising temperatures. Honda says the campaign is intended to be a "comical, yet serious expression of Honda's commitment to providing a cleaner and safer environment for the future generations."

The engines featured are the gasoline burning i-VTEC and IMA hybrid systems, the diesel i-DTEC, and the hydrogen FC Stack. Each makes an appearance in the video, but it's the i-VTEC that checks out the hottie at the pump from a somewhat in appropriate angle. Not sure if that the comical or serious part.

[Source: Honda]


I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • From Our Partners

    You May Like
    Links by Zergnet
    Share This Photo X