• Mar 17, 2008



If you ever wanted to put an Ford F-150 in your driveway, this summer may be the best time to make your move. As the new 2009 F-150 nears production, Ford is increasing its plant's output of the 2008 F-150 to ensure enough supply remains during July and August when plant production will be transitioning to the all-new model. The last time Ford took such measures was back in 2003, when it sold the F-150 "Heritage" alongside its replacement. Things have changed, however, as there are now only two plants producing the F-150 (compared to four in 2003), and the economy isn't nearly as strong.

There is a fair amount of risk involved during a model change-over for a vehicle with such high sales and production numbers (Ford sold about 414,000 F-150s in 2007). On one hand, Ford needs to keep dealers from drying out during the production slow-down. On the other, the last thing dealers need is a surplus of 2008 models just as the 2009 models arrive. It is a delicate balancing game between supply and demand.

With production ramping, supplies are already up. As of March 1st, Ford had an inventory of 200,000 F-series pickups (a 96-day supply). Last year at this time, it had 176,200. Inventory isn't the only thing on the rise. In a move that will benefit consumers, financial incentives are skyrocketing. Compared to this time last year, incentives are up by $733 to a whopping $4,514 per truck. Nothing sounds sweeter to consumers than high inventory levels combined with substantial incentives -- if you are in the market for a new F-150, this is music to your ears.


[Source: Automotive News, subs. req'd, Photo by Tim Boyle/Getty]



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    • 1 Second Ago
  • 22 Comments
      • 6 Years Ago
      Some of the larger dealers in my area are selling XL (base trim) F-150s, longbed models, no less, for around $13K, with A/C, V6 and stick. Good deals can be had on "loaded" ones, too. Heck, I even saw an F-450 for $46,995 today ... it was a high-end model, too.
        • 6 Years Ago
        Love them stripped down long beds. Got an 04 Heritage Edition myself, standard cab long bed, bench, and rubber floor. A pickup truck as basic as God intended. Leave your leather, plush carpeting, power features, and car-like driving experience for a god damned car!
      • 6 Years Ago
      I guess this would be a bad time to trade in my F-150 for Fusion.
      • 6 Years Ago
      I would buy an 09, why? Because I dont want last years model and frankly, I saw the new 09 at a local show and its beautiful in person. Having owned a Mark LT, the interior seems to have some cues from it as well. One wonders aloud if they are making sure they can be #1 in truck sales as well by offering incentives at a time when truck sales are down.
        • 6 Years Ago
        >Having owned a Mark LT

        Kill yourself.
      Michael
      • 6 Years Ago
      Rather strap the 2x12x16s on track raks then strap the barn doors half shut .
      • 6 Years Ago
      Who will buy the 09's then?
        • 6 Years Ago
        Well, sure the 09 looks an awful lot like the 08, since they took the same body and tweaked it (new front clip, tailights, tailgate, side creases), unlike Dodge which is giving the 09 Ram all new glass and exterior metal.

        However, the 09 F150 will have upgraded powertrains, 6 speed transmission, better interior, tougher frame, much roomier crew cab, and things like stability control and side airbags that you cannot get even optionally on the 08. So there are a ton of reasons a person would choose to pay more and get an 09.
      • 6 Years Ago
      Anyone think the Nissan will install the 7 speed automatic into the Titan for '09? Hopefully.
      Perfect coup over Toyota, unless they also upgrades the 5.7 V8 to the 8 speed automatic.

      The new 7 speed automatic has enough ratio spread [6.3:1] to allow for the installation of the VQ40 V6.


      and why again is Ford even bothering with a 4 speed automatic on the base 2 valve V8, of for that matter why have the 2 valve V8 when the 3.7 V6 would make a good 4x2 with the ZF 6hp21 (and 4x4 when the ZF 8 speed auto comes around)
        • 6 Years Ago
        While a 6speed is leaps ahead of a 4 speed, I'm not convinced by the gains of a 7 and 8 speed box in a light truck.
        You're right about the 4.6- 2 valve. The same is true for the GM 4800 Vortec- They cost no less to build and get worse fuel econ. I think having a small V8 is valid, but it should have a an actual benefit.
        • 6 Years Ago
        All Ford has to do is drop the 2 valve V8 and 4 speed automatic.
        Problem solved. 4.6 3 valve + 6 speed auto = 4x2, 5.4 + 6 speed auto = 4x4.

        Now, you really have to be in denial to defend the long antiquated 4 speed automatic.
        2.84, 1.55, 1, 0.7. A whopping 4.1:1 ratio spread, sure that is better than a 3 speed auto, or even a two tranny.

        Now, compared with the current 5 speed auto in the Titan
        3.827, 2.368, 1.52, 1, 0.834. A close ratio five speed, but it still has 13% more ratio spread.
        Now if/when it gets the FX50's 7 speed auto, the gear ratios are perfectly aligned, and no axle ratio changes are required.
        4.89, 3.17, 2.03, 1.41, 1, 0.86, 0.77. Over 35% more than the 5 speed auto, over 55% more ratio spread than the 4 speed in the F-150.

        Come on man, it is over. With the price of gas going up, people won't bottom feed, they will be able to acquire new/low mile trucks coming from people who just can stomach $4 a gallon. So the only place for the truck makers is to start going up.

        Maybe Nissan will also drop the FX35 (lower torque version) transmission into the Frontier, heck every longitudinal engine vehicle Nissan makes. Pathfinder, xTerra, Qx56/Armada, G35/37, EX, M, Z

        A 370Z with 7 speed automatic sounds nice. Take that you 6 speed GT-R!
        • 6 Years Ago
        Yes, GM's 4.8 V8 is just a waste, intentionally so.
        The bueyer is more/less forced to 'step up' to the higher grades to get the 5.3 V8.

        and the 5.3 V8 really needs the 6L80 for '09.
        Adding VCT could help boost hp/torque. Maybe a slight tweak of the camshaft (if that tweak necessitates dropping cylinder shutoff, so be it) so output is 325hp, 350ft-lbs.

        If Toyota deems is acceptable that the 8 speed automatic bein installed in the LS460 & the IS-F, why not the Tundra, and for that matter the rest of Toyota's longitudinal engine applications. Tacoma, FJ Cruiser, Sequoia, 4Runner/GX470, LX570/Land Cruiser, GS350, IS350 & IS 300 (drop the black sheep of the GR family, the 4gr-fse, and replace with 3gr-fse), SC430


        Okay, how about Nissan's VQ25HR in the Z, I don't really need a circa 175mph 370Z, 150mph 250Z yes.
        • 6 Years Ago
        Are we really going to get into a race concerning the number of gears in a tranny? There's nothing wrong with a 4-speed w/OD.

        To answer you other question, a 2-valve V8 costs less and has more proven reliability under stress than any dressed up V6.
      • 6 Years Ago
      If they sell 414,000 a year, and they have 200,000 in inventory that should be about 180 days supply, not 96.
        • 6 Years Ago
        The Silverado and Ram also do this with their Heavy and Light duty models. It's no different.
        • 6 Years Ago
        They sell 414K F-150s a year, but another ~300K 3/4 and 1 ton Superduty trucks. And that 200K inventory includes both vehicles.

        Ford combines these vehicles which share no major parts into the "F-series" so they can advertise that they have the best selling vehicle in the US. Makes about as much sense as calling the Edge, Explorer, Expedition, and Escape sales the "E-Series SUV".
      • 6 Years Ago
      The F-150 might be a nice vehicle for those who don't care about gas prices, but only the european vehicles will save ford.
      Ford is quickly becoming a european car company that makes money off of americans who havene't figured out where the auto industry is going.
      Among those who know, the real question is becoming "Why is Ford still making cars in America?"
      • 6 Years Ago
      Dont tell me what I should drive and dont tell me that in Europe they do it different than we do here. If you like how they do it there, move there! I live in America where I still have a CHOICE to drive what will meet MY needs and desires. Do your part and live with your choice and I will do the same.
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