- Mar 17, 2008
Daimler considers shutting down Maybach
After ditching Chrysler, another deal that was orchestrated by Schrempp, Dr. Z may be inclined to shut down Maybach, too. By all accounts the ultra-premium brand has not been a sales success, barely reaching ten percent of its original sales forecast. In speaking with TheCarConnection.com, however, Zetsche insisted that Maybach's profitability "does not matter" in the face of demonstrating Mercedes' capability of competing with archrival BMW's pinnacle Rolls-Royce (and Volkswagen's Bentley), but that may prove to be all talk if Maybach doesn't present a solid business case. Zetsche confirmed that there are currently no plans on the table for new Maybach products – cutting short speculation over a new baby Maybach positioned between the current 57 and the Mercedes S-Class – and that even the outrageously-priced 62 Landaulet was unlikely to make much headway in turning the brand's fortunes around. We guess P.Diddy and his crew will have to find another ride.
[Source: The Car Connection]