• Mar 17, 2008
Daimler will take the next two years to decide whether to invest more in its failing Maybach flagship marque or else shut it down. This comes from the mouth of Daimler and Mercedes chief Dr. Dieter Zetsche, who inherited the problem-child brand from his predecessor, ex-CEO Juergen Schrempp.

After ditching Chrysler, another deal that was orchestrated by Schrempp, Dr. Z may be inclined to shut down Maybach, too. By all accounts the ultra-premium brand has not been a sales success, barely reaching ten percent of its original sales forecast. In speaking with TheCarConnection.com, however, Zetsche insisted that Maybach's profitability "does not matter" in the face of demonstrating Mercedes' capability of competing with archrival BMW's pinnacle Rolls-Royce (and Volkswagen's Bentley), but that may prove to be all talk if Maybach doesn't present a solid business case. Zetsche confirmed that there are currently no plans on the table for new Maybach products – cutting short speculation over a new baby Maybach positioned between the current 57 and the Mercedes S-Class – and that even the outrageously-priced 62 Landaulet was unlikely to make much headway in turning the brand's fortunes around. We guess P.Diddy and his crew will have to find another ride.

[Source: The Car Connection]



I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 14 Comments
      • 6 Years Ago
      As much as I like MB and especially its designs, Maybach was poorly executed. It looked like a plastic toy - nowhere near the feeling of presence that RR and Bentley emit. Maybach is probably as luxurious inside, but it still looks pale even in comparison to the S-class. Perhaps, if it wasn't designed in such a poor manner, it would have been a success story.
      • 6 Years Ago
      At least they are learning from their mistakes. They bought Chrysler and tried like hell to kill it off. Now the stinker called Maybach is on the chopping block, good riddance.

      Focus on your own quality problems already and build us the best mercs you can Daimler.

      • 6 Years Ago
      I think you're better off with a Brabus SV12s over a Maybach. They should build the Exelero, im sure that would sell very well.
      • 6 Years Ago
      Its about Time!

      Maybach problem began with its Heritage or lack of.
      Maybach was suppose to compete with Rolls-Royce and Bentley, both with true Heritage. Its funny that both Rolls and Maybach stumbled (Rolls has since recovered) while Bentley hit it out the park(especially due to its pricing and new Designs). Maybach styling was OK, but both its and Rolls pricing I would argue where just outrageous. I'm maybe Rolls could ask so much but Maybach had nerve. And like some said with a New and somewhat similar styling S-class in the same showroom at a much lower price, it just hurt Maybach. Another thing that I feel hurt Maybach may also be that their car was really over the top. I mean this car is to be driven in and not really a drivers car in my opinion.

      @ leather bear your so right about the CLS. As to the X6 I think the jury is out as to whether that will a success or like the Maybach a bad business decision.
      • 6 Years Ago
      The reason MB revived Maybach was that the Mercedes Benz name had been whored out to SUVs, minivans, microcars and sub-$30k sedans.

      Had they stayed with the sedans and coupes that brought them to the party, Maybach would have been irrelevant.
      Chris
      • 6 Years Ago
      I hope they don't shut it down. I would hate to see such a nice brand just fade away.
        • 6 Years Ago
        @Chris
        Maybach needs its own design - the current car looks like a giant S-Class with headlights from a MB prototype that was shown at some car shows in the mid 90s.

        They need an all new design on par with RR and Bentley. There is a reason why RR and Bentley are having record sales - their products are diffrent enough and worth the price.
      • 6 Years Ago
      Aww, I _>;
      • 6 Years Ago
      Ditching Maybach won't hurt anyone. Just keep the too large versions as Mercedes Benz and revive the Pullmann line. The sheiks will go for that.

      BTW: The last time I encountered a Maybach it was an Maybach with german number plates in Austria close to the german border where a gallon is approximately 50¢ cheaper than in Germany. The Maybach driver invested maybe 15 minutes queueing to save let's say $20?
      • 6 Years Ago
      The Roller turns heads,and I like the way the little RR's in the hubcaps stay upright.
    • Load More Comments