• Mar 15, 2008

The interior woes of recent Chrysler products have been well documented, and consumers rightly expect better these days. Chrysler has come to realize this fact and is taking appropriate measures to fix the problem and be sure that its future products come better equipped to face the competition. While stylish exterior and interior designs with high quality materials have come to be expected in modern vehicles, technology and gadgets are often what separate one automaker's vehicles from another. Chrysler recognizes this and is working to offer desirable options as standard equipment on some of their popular models.

Now, Chrysler has started a new tactic that is unique among car manufacturers: adding improvements as they become available, as opposed to waiting for the next design refresh. These improvements include a new mileage-saving all-wheel-drive system for their 2009 300C and Dodge Charger as well as swiveling rear entertainment systems, blind-spot monitoring and backup sensors for their '09 minivans. Chrysler hopes that these changes will entice potential buyers to choose its vehicles over less-well-equipped models from another manufacturer.

[Source: The Detroit News]



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  • 33 Comments
      • 6 Years Ago
      "Performance and hybrid variants are regularly added mid-cycle by all manufacturers."

      The article specifically states that the changes WON'T be waiting for a mid-cycle refresh but will be implemented as they become available. (I'm assuming on the next MY vehicles.)
        • 6 Years Ago
        I didn't say mid-cycle refresh. I said mid-cycle, as in, "in the middle of a given design cycle." Automakers add airbags, nav systems, and other features all the time without touching the rest of the car.
      • 6 Years Ago
      Flex manufacturing is great, but it still costs a boatload to come up with a new body. The money that went into the Challenger is money that didn't go into a product that could sell in decent numbers. I suspect that the Challenger is likely to not generate more than 10,000 or so annually after the first year. And that's regardless of whether it offers a V6 -- the car is simply too big, heavy and awkwardly styled.
      • 6 Years Ago
      Vehicles became "cheap" when cost cutting efforts were started.
      Originally cost reduction ideas were to be created for things that didn't affect the customer.
      But because of managment performance goals each year, things started changing that did affect the customer and that's where Chrysler is at now.
      • 6 Years Ago
      Chrysler is crap.. I'll never buy another Chrysler again.

      Oh, did I tell you that I hate Chrysler?
      • 6 Years Ago
      It's a little (more like many years) too late for that don't you think Chrysler? You have already tarnished your reputation into the ground. The fact that you are doing the exact opposite as Hyundai, which is taking many steps backwards instead of going forwards with quality control at a rapid rate until Cerebus decides to try and make you guys clean up your acts is quite sad. Frankly I think you embarrass the typical American domestic automotive industry.
      • 6 Years Ago
      Chrysler seems late to every party and the Journey is no different. The only problem is what does it competeey against? Its the same basic size as a Taurus X but no one bought it and instead bought the smaller Edge or a bigger Outlook (or whatever) instead.

      The Journey is a Taurus X that failed but with even cheaper plastics and perhaps less style. Even though the Taurus X isn't a beauty queen at least you will see it!
        • 6 Years Ago
        No one bought the Outlook.
      • 6 Years Ago
      VW has made running changes since at least the 80's.
      Unique among car manufacturers my ass! Who fact checked your article Jeremy?
        • 6 Years Ago
        There's a big difference between relatively minor running changes to fix problems and major upgrades or new features. Doing those on the fly makes it much harder to determine resale values down the road.
      • 6 Years Ago
      Dealers better not have any of the "dated" models on their lots when a new feature becomes available.
      • 6 Years Ago
      Actually running changes to fix problem areas have been done for as long as I can remember. The difference here is that it is new technology or new technology as far as it's use in a Chrysler is concerned. That is a bit of a feat because of the amount of engineering that might go into a given feature. If they can do this without causing unintended problems more power to them.
      • 6 Years Ago
      Flying vehicles would definitely be an improvement. :)
        • 6 Years Ago
        Yeah, I was sorta being a smart ass. Get a sense of humor next time.
        • 6 Years Ago
        no it woulda been an improvemen

        nubcake :P read the title more closely next time
        • 6 Years Ago
        What's even funnier is that the title is still not speeled correctly.
        • 6 Years Ago
        I got that you got my joke, but only after I hit Submit, and by then I realized I really didn't care that either of us was making a joke, and I got some ice cream.
        • 6 Years Ago
        alas you missed that i caught your sense of humor :/

        i was attempting at joking by being serious, but who would be serious about the title? meh

        you my friend missed the joke more than you thought I did, or so i think >.<

        fc it lets go get icecream :)
      • 6 Years Ago
      No offense to the poster, but these aren't new tactics. Chrysler counted on chilled gloveboxes, heated/cooled cupholders, and MyGig hard drives to distract consumers from the dull dynamics and horrid materials of their volume sellers (Caliber, Sebring, Avenger). It hasn't worked.

      I wouldn't call running changes to existing models a "unique" strategy, either. Ford added available AWD to the Fusion in 2007. Performance and hybrid variants are regularly added mid-cycle by all manufacturers.
        • 6 Years Ago
        Also, however much money Chrysler invests in incorporating these updates to equipment or design on the fly, they'll probably need to spend a fortune on keeping their dealers up-to-date on the changes as well as marketing to consumers. In concept this is a great idea - but again, if you get it right from the outset, this wouldn't be an issue.
      • 6 Years Ago
      Chrysler has and always will be too stubborn to take on new ideas. I saw guys with the great talent and bright ideas, get fired or not hired from the company for various reasons. Guess what, those guys now work for the competition, and that competition is doing better
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