• Mar 14, 2008
Click above to view commercial after jump

Before all you East Coasters go to lunch, we had to show you what in our estimation is the BEST car commercial of the year so far. Pontiac knows its demographic well when it combines our lust for classic video games with our deep desire for cheap horsepower and rear-wheel-drive sport sedans. For a guy in his late twenties (like myself), hearing the intro from Baltic Midway's Spy Hunter triggers a pavlovian response that's too great to resist. Keep watching as the 2-D sprites you remember from the Reagan era tilt into the glorious third dimension, and instead of the G-6155 Interceptor you're expecting, out of the semi tractor trailer backs a Pontiac G8. To our addled minds warped by video games for over two decades now, the commercial proves emphatically that the G8 can outclass fictitious bad guy cars. Score one for Pontiac, consider us engaged. Follow the jump to experience nostalgic bliss. Thanks for the tip, Josh!

BONUS: Totally avoid work today by clicking here to play the original Spy Hunter online, as well as other classic video games from your youth.

[Source: Joystiq]



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    • 1 Second Ago
  • 35 Comments
      • 6 Years Ago
      Badass. Definitely props to the ad guy that came up with this one.
      • 6 Years Ago
      that was cool....
      • 6 Years Ago
      "For a guy in his late twenties (like myself), hearing the intro from Baltic Midway's Spy Hunter triggers a pavlovian response that's too great to resist.:"

      For a guy in his early thirties who knows a little about music (like myself), hearing the theme song from Peter Gunn is even better :)
      • 6 Years Ago
      Without a doubt the best GM advert I've seen to date. The commercial itself makes me want to own a G8. Great Job!

      It's got me reminiscing. Now I have to figure out how to squeeze "All you bases are belong to us" on a vanity plate.
        • 6 Years Ago
        I'm sorry I just had to watch it again. This ad agency NAILED IT. Great ad.
      • 6 Years Ago
      Hurry up with the manual tranny already Pontiac! This is certainly a very demographic-oriented spot...and I believe it's aimed right at ME!
      • 6 Years Ago
      The bad guys all roll over for no reason. I seem to recall having to beat them up and shoot them and such.
      • 6 Years Ago
      As a one-off, it's a pretty good concept. Doesn't quite fit into the current campaign and I don't think the idea has enough depth the carry across the rest of the product line.
      • 6 Years Ago
      Awesome stuff.
      • 6 Years Ago
      No one had a Sega (besides us THREE) because Nintendo of America cheated their asses off by imposing a rule that third-party developers could develop games for the NES exclusively or not at all.

      The Sega Master System kicked ass all over Europe, South America, and Australia -- straight into the 90s. No surprise, given its technical superiority, better controlers, and more reliable cartridges.

      And don't forget that Nintendo's bogus restriction got lifted for the 16-bit wars, Sega's Genesis got 50% market share and held on to it the whole time.
        • 6 Years Ago
        Warning, nerd alert!
      • 6 Years Ago
      Awesome! This commercial could be better than the Speed Racer Movie (and costs less too).
      • 6 Years Ago
      That. Is. Awesome. That makes me want to buy a pontiac. Can't wait for the review! :D
      • 6 Years Ago
      That is excellent - both in concept and execution. Score one for the ad agency that put this together and for Pontiac.
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